Senior Marketing Leader, Digital Channels & Planning

TD Bank Group; Charlotte (NC); On-site; USD 115,000 - 186,000; Full time

Job summary

TD Bank Group in Mount Laurel, New Jersey, is seeking a Senior Marketing Manager to lead large-scale marketing plans and programs across Retail, Digital Channels, Experiential and Regional Marketing. You will design and deliver complex marketing solutions that align with TD's standards and drive customer engagement.

You will oversee multi-project initiatives, manage budgets, mentor teams, and partner with cross-functional leaders to deliver campaigns that grow brand performance and market share

Qualifications

• Undergraduate degree or relevant professional certifications required.
• 10+ years of marketing experience required.
• Advanced knowledge of multiple marketing disciplines, strategy development and marketing research.

Responsibilities

• Designs, develops and executes marketing solutions aligned with TD's standards to drive customer engagement.
• Manages project budgets and timelines across large-scale campaigns.
• Collaborates with cross-functional partners to deliver integrated marketing programs.

Skills

Marketing leadership

Strategic planning

Stakeholder management

Data analysis

Communication skills

Education

Undergraduate degree or relevant certifications

10+ years marketing experience

Tools

MS Office

Analytical software

Job description

TD Bank Group in Mount Laurel, New Jersey, is seeking a Senior Marketing Manager to lead large-scale marketing plans and programs across Retail, Digital Channels, Experiential and Regional Marketing. You will design and deliver complex marketing solutions that align with TD's standards and drive customer engagement.

You will oversee multi-project initiatives, manage budgets, mentor teams, and partner with cross-functional leaders to deliver campaigns that grow brand performance and market share