Strategic Marketing Planning Manager — Banking

TD Bank Group; Marlton (NJ); On-site; USD 48,000 - 78,000; Full time

Job summary

TD Bank Group is seeking an Associate Marketing Planning Manager in New York to translate business strategies into comprehensive marketing plans. You will collaborate with internal and external partners, manage campaigns, and drive agile planning within a pod structure.

The role emphasizes consumer deposits marketing with strong budgeting, analytics, and presentation skills, contributing to TD’s strategic business goals.

Qualifications

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 5+ years relevant experience.
• Knowledge of risk management environment, standards and regulations; able to manage budgets; strong communication skills.

Responsibilities

• Creates integrated marketing campaigns that meet business and marketing strategies and objectives.
• Gathers and interprets target audience data to create briefs.
• Translates objectives into communication strategy and proof points.
• Leads cross-functional teams to deliver marketing campaigns and channels.
• Monitors results and initiates corrective actions to achieve targets.
• Keeps TD brand protected in customer experiences.

Skills

Marketing strategy

Agile / pod-based

Data analysis

Cross-functional collaboration

Budget management

Education

Undergraduate degree or relevant professional certifications

5+ years relevant experience

Bachelor's degree in Marketing

Tools

MS Office

Analytical software tools

Job description

TD Bank Group is seeking an Associate Marketing Planning Manager in New York to translate business strategies into comprehensive marketing plans. You will collaborate with internal and external partners, manage campaigns, and drive agile planning within a pod structure.

The role emphasizes consumer deposits marketing with strong budgeting, analytics, and presentation skills, contributing to TD’s strategic business goals.