Senior Marketing Leader — B2B Tech & Engineering

Boston Engineering Corporation; Waltham (MA); Sur place; USD 100 000 - 135 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) match

Paid time off

Résumé du poste

Boston Engineering Corporation in Waltham, MA is seeking a Senior Marketing Manager to lead our go-to-market efforts across medical, commercial, and defense markets. You will partner with the VP of Client Services and Growth and external agencies to shape messaging and demand generation.

You will own the brand, develop compelling content, oversee digital marketing, events, and sales enablement, and measure impact with KPIs. This role requires strategic thinking and hands-on execution.

Qualifications

• 7+ years of B2B marketing experience in engineering, technology, or product development.
• Strong ability to translate technical concepts into clear content.
• Experience creating and executing marketing strategy and campaigns.
• Proficiency with marketing tech: HubSpot, Salesforce, and CMS platforms.
• Excellent writing, communication, and analytical skills.
• Able to collaborate with leadership, sales teams, external agencies, and vendors.

Responsabilités

• Shape and execute go-to-market strategy across medical, commercial, and defense markets.
• Develop and evolve Boston Engineering's value proposition, messaging, and market positioning.
• Monitor industry trends, customer needs, and competitor activity to identify opportunities.
• Own and strengthen the company brand across all customer touchpoints.
• Establish, implement, and monitor marketing KPIs to measure performance.

Connaissances

B2B marketing

Demand generation

Digital campaigns

Content development

Analytics

Communications

Project management

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business, Engineering, or related field

Outils

HubSpot

Salesforce

WordPress

SEO

Description du poste

Boston Engineering Corporation in Waltham, MA is seeking a Senior Marketing Manager to lead our go-to-market efforts across medical, commercial, and defense markets. You will partner with the VP of Client Services and Growth and external agencies to shape messaging and demand generation.

You will own the brand, develop compelling content, oversee digital marketing, events, and sales enablement, and measure impact with KPIs. This role requires strategic thinking and hands-on execution.