Senior Marketing Leader: AI-Powered Growth & Pipeline

Sprig; San Francisco (CA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive Salary

Competitive Employee Equity

401K Program

Medical, Dental, and Vision Benefits

FSA/HSA Benefits

$175/month Commuter Benefit

Additional Wellbeing Benefits

Flexible Paid Time Off

Paid Parental Leave

Professional Development Stipend

Hybrid Office Policy

Lunch and dinner daily

Company Sponsored Social Events

Job summary

Sprig is hiring a Senior Manager, Marketing to drive high-impact marketing programs and lead a small but effective team. You will own initiatives across events, content, and campaigns while partnering with Sales, Customer Success, and Product to generate pipeline and position Sprig as the AI-native alternative to legacy tools.

This hybrid role requires 4 days in our San Francisco HQ (Wednesday optional work from home) with ~10% travel and a focus on building differentiated marketing experiences

Qualifications

• 6+ years of B2B SaaS marketing experience, ideally selling into enterprise.
• 2+ years of people management experience, with hands-on execution.
• Experience across field or event marketing, content, and demand generation.
• Strong project management and ability to juggle multiple programs and deadlines.
• Comfortable working with data to measure effectiveness and adjust quickly.
• Excellent communication and cross-functional collaboration, especially with Sales.
• Hands-on operator in a fast-moving startup and AI-forward in marketing tools.
• Willingness to travel approximately 10% for key events.
• Bonus: experience marketing to Product/UX/Design/Research buyers; Series A-D experience.

Responsibilities

• Develop and execute an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline.
• Partner with Sales and BDRs to align programs to target accounts and improve conversion.
• Track performance with attribution, reporting, and optimization of CAC and ROI.
• Drive consistent messaging and positioning across the website, events, content, and sales collateral.
• Partner with Product on launches and build sales enablement materials.
• Lead and develop a high-performing marketing team with clear priorities and growth.
• Direct and coordinate Research Partners for thought leadership and events.
• Own the marketing budget and prioritize investments that maximize pipeline generation.

Skills

B2B SaaS marketing

People management

Field/Events marketing

Content & demand gen

Project management

Data-driven marketing

Cross-functional collaboration

AI in marketing

Travel ~10%

Job description

Sprig is hiring a Senior Manager, Marketing to drive high-impact marketing programs and lead a small but effective team. You will own initiatives across events, content, and campaigns while partnering with Sales, Customer Success, and Product to generate pipeline and position Sprig as the AI-native alternative to legacy tools.

This hybrid role requires 4 days in our San Francisco HQ (Wednesday optional work from home) with ~10% travel and a focus on building differentiated marketing experiences