Senior Product Marketing Manager

Sprout Social, Inc.; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Insurance & Family

Flexible PTO

Equipment

Wellness

Grow@Sprout

CSR Program

Office Chicago/Seattle

Job summary

Sprout Social, Inc. is hiring a Senior Product Marketing Manager to lead the GTM for our AI portfolio, including Trellis, aligning Product, Marketing, Revenue and Leadership to drive revenue and market leadership.

You will shape long‑term market narratives, build core deliverables, and enable cross‑functional execution to accelerate enterprise adoption of AI products and platforms.

Qualifications

• 8+ years in enterprise B2B SaaS product marketing.
• Experience launching AI or data-intensive software.
• Strong executive communication and storytelling.

Responsibilities

• Own and execute the end-to-end GTM strategy for Sprout's AI portfolio and Trellis.
• Develop enterprise playbooks, tiering frameworks, and enablement methodologies.
• Create executive-level messaging, decks, and market collateral for senior buyers.
• Drive cross-functional execution to accelerate adoption and win rates across customer segments.

Skills

AI & SaaS

GTM Strategy

Cross-functional Leadership

Executive Storytelling

Market Analysis

Campaign Execution

Job description

• Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for our AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go‑to‑market (GTM) strategy for Sprout’s flagship AI agent, Trellis, and our broader AI platform
• In this role, you will operate with high autonomy—shaping long‑term market narratives, building core deliverables, establishing enterprise‑wide GTM frameworks, and driving hands‑on cross‑functional execution to cement Sprout’s market leadership in social intelligence
• Steer & Execute AI Market & GTM Strategy: Own and execute the end‑to‑end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi‑year market strategies and actionable go‑to‑market plans that drive revenue expansion and category leadership
• Build & Architect Enterprise Playbooks & Systems: Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions
• Develop Executive‑Level Content & Storytelling: Drive C‑suite and industry‑level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome‑driven value propositions for senior enterprise decision‑makers, industry analysts, and internal stakeholders
• Solve Complex Problems & Drive Execution: Analyze market shifts, competitive dynamics, and buyer behavior to identify high‑impact growth opportunities. Hands‑on roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments
• Drive Cross‑Functional Influence & Mentorship: Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the overall craft, rigor, and strategic impact of the product marketing organization
• Within 3 Months
• Conduct a comprehensive evaluation of Sprout’s current AI positioning, GTM enablement, and competitive landscape
• Establish strategic alignment with Product and Sales leadership on key business targets and positioning for Trellis and upcoming AI releases
• Begin identifying process bottlenecks in our product launch lifecycle
• Within 6 Months
• Architect and rollout a reimagined, enterprise‑wide GTM launch playbook for Sprout’s AI platform, improving cross‑departmental coordination and launch velocity
• Establish differentiated positioning and high‑level messaging frameworks that directly increase win rates in competitive enterprise deals
• Partner with Revenue leadership to optimize buyer enablement and cross‑functional training strategies across the sales organization
• Within 12 Months
• Serve as a recognized authority on AI market strategy across Sprout, shaping long‑term category positioning and corporate growth vectors
• Measure and demonstrate significant business impact—including accelerated product adoption, elevated deal sizes, and improved GTM efficiency—resulting from your strategic frameworks
• Continuously elevate the team by introducing new methodologies, tools, and best practices that benefit the broader marketing organization
• Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well‑maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well‑being of our team
• Ongoing education and development opportunities via our Grow@Sprout program, employee‑led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state‑of‑the‑art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

• Cross‑Departmental Leadership: Ability to command a room, navigate complex stakeholder dynamics, and unite diverse teams (Sales, Product, Executive Leadership, Brand) around a unified strategic direction
• Strategic Vision paired with Tactical Execution: Proven ability to balance high‑level strategic thinking with hands‑on content creation and execution, looking beyond individual feature sets to connect product capabilities directly to corporate revenue goals and market expansion
• Systemic Innovation: History of continuously improving entire systems, processes, or GTM models by applying industry best practices and innovative frameworks
• High Autonomy & End‑to‑End Execution: Proven track record of self‑initiating assignments, navigating high ambiguity, and both determining strategic priorities and directly executing deliverables that drive business impact without requiring day‑to‑day oversight
• Deep AI & SaaS Acumen: Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS, enabling you to partner credibly with Product/Engineering leaders and influence roadmap decisions
• Demonstrated experience working directly with AI, machine learning, or data‑intensive software products
• Exceptional communication skills with a proven ability to author executive‑level messaging, positioning, and market narratives
• Proven track record of both strategically leading and directly executing high‑impact, portfolio‑level product launches and GTM strategies
• Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership
• 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS
• Previous experience working in the software/SaaS industry
• Previous experience working with AI products