Senior AI Product Marketing Leader for Trellis — Remote

Sprout Social, Inc.; Chicago (IL); Remote; USD 140,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Flexible PTO

Job summary

Sprout Social is seeking a Senior Product Marketing Manager to lead the AI portfolio GTM strategy for Trellis and our broader AI platform. You will shape market narratives, author executive content, and drive cross-functional execution with Product, Marketing, and Revenue leadership.

You will work with high autonomy to develop enterprise-ready GTM frameworks, playbooks, and enablement, influencing senior stakeholders and accelerating market adoption across customer segments.

Qualifications

• 8+ years of experience in Product Marketing within enterprise B2B SaaS.
• Proven track record leading and executing portfolio-level launches and GTM strategies.
• Demonstrated experience with AI, machine learning, or data-intensive software.
• Influencing product roadmaps and partnering with Product and Revenue leadership.
• Exceptional ability to author executive messaging, positioning, and market narratives.

Responsibilities

• Steer end-to-end AI GTM strategy and revenue expansion.
• Build GTM playbooks and enablement for Product, Marketing, and Sales.
• Develop executive-level messaging and collateral for Trellis and AI platform.
• Analyze market shifts and drive campaigns to accelerate adoption across segments.
• Mentor cross-functional teams and elevate marketing craft and impact.

Skills

AI & SaaS acumen

Executive messaging

Autonomy

Cross‑functional leadership

GTM strategy

Job description

Sprout Social is seeking a Senior Product Marketing Manager to lead the AI portfolio GTM strategy for Trellis and our broader AI platform. You will shape market narratives, author executive content, and drive cross-functional execution with Product, Marketing, and Revenue leadership.

You will work with high autonomy to develop enterprise-ready GTM frameworks, playbooks, and enablement, influencing senior stakeholders and accelerating market adoption across customer segments.