Senior Marketing Leader: ABM & Demand Gen (Remote)

Cardinal Health, Inc.; Juneau (AK); Remote; USD 107,000 - 152,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

HSA & 401k plans

Paid parental leave

Flexible spending accounts

Job summary

Cardinal Health WaveMark Solutions seeks a Senior Marketing Manager to lead brand strategy, ABM, and demand generation for our cloud-based analytics platform. You will collaborate with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to translate business priorities into high-impact marketing strategies and programs.

This remote US-based role requires 8+ years in B2B healthcare marketing, strong storytelling, budgeting, and analytics.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, or communications.
• 8+ years in B2B marketing, preferably healthcare/ SaaS.
• Experience with ABM, customer marketing, or related programs.
• Experience with marketing agencies and external partners.
• Familiarity with ABM platforms, CRM, marketing automation, and analytics.
• Ability to translate business strategy into actionable plans.
• Strong written and verbal communication; leadership skills.
• Up to 10% travel.

Responsibilities

• Lead brand strategy, ABM, digital marketing, and demand generation.
• Develop and execute integrated marketing campaigns across channels.
• Drive account-based marketing engaging priority accounts.
• Create compelling content and sales enablement assets.
• Expand customer advocacy and case studies to pipeline.
• Collaborate with Sales and Product Marketing to align priorities.
• Provide clear reporting on marketing impact and ROI.
• Manage budget and coach two direct reports.

Skills

ABM strategy

Demand generation

Content marketing

Digital marketing

Strategic planning

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing automation

ABM platforms

Marketing analytics

Job description

Cardinal Health WaveMark Solutions seeks a Senior Marketing Manager to lead brand strategy, ABM, and demand generation for our cloud-based analytics platform. You will collaborate with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to translate business priorities into high-impact marketing strategies and programs.

This remote US-based role requires 8+ years in B2B healthcare marketing, strong storytelling, budgeting, and analytics.