Senior Marketing Lead — Wealth & Investment Strategy

T. Rowe Price; Baltimore (MD); Hybrid; USD 110,000 - 188,000; Full time

Benefits offered by this job

Competitive compensation

Health and wellness benefits

Paid time off

Family care resources

Job summary

T. Rowe Price is seeking a Senior Marketing Manager in U.S. Wealth Marketing to lead strategy for priority investment content and thought leadership programs.

You will connect investment expertise to advisor needs across a range of products and capabilities, influencing cross-functional teams to drive business impact. This role offers hybrid work flexibility and requires a strong blend of strategic thinking, market insight, and collaboration with Investment, Sales, and Product Marketing teams to

Qualifications

• Bachelor's degree or the equivalent combination of education and relevant experience.
• 8+ years of relevant work experience.
• Experience developing integrated marketing strategies within asset management, wealth management, or financial services (preferred).

Responsibilities

• Shape investment content and thought leadership strategy: connect market developments with advisor needs and priorities.
• Develop and lead integrated marketing plans: define audiences, objectives, positioning, channels, KPIs, and activation plans.
• Influence and align cross-functional partners: collaborate with Sales, Investment, Product Marketing, Creative, Digital, and Wealth Marketing.
• Drive marketing effectiveness and prioritization: evaluate opportunities, identify gaps, and allocate resources for impact.

Education

Bachelor's degree or the equivalent combination of education and relevant experience

Job description

T. Rowe Price is seeking a Senior Marketing Manager in U.S. Wealth Marketing to lead strategy for priority investment content and thought leadership programs.

You will connect investment expertise to advisor needs across a range of products and capabilities, influencing cross-functional teams to drive business impact. This role offers hybrid work flexibility and requires a strong blend of strategic thinking, market insight, and collaboration with Investment, Sales, and Product Marketing teams to