Strategic Marketing Leader, Asset Management

T. Rowe Price Hong Kong; Baltimore (MD); Hybrid; USD 110,000 - 188,000; Full time

Benefits offered by this job

Hybrid work schedule

Annual bonus eligibility

A generous retirement plan

Health and wellness benefits

Paid time off

Job summary

At T. Rowe Price, a Senior Marketing Manager within U.S. Wealth Marketing will lead strategy for priority investment content and thought leadership programs, connecting investment expertise to products, capabilities, and business priorities that matter to financial advisors.

You'll collaborate with Investment, Sales, and Product Marketing teams, shape marketing priorities, and drive integrated plans across channels to influence advisor decisions and drive business results. Hybrid work available.

Qualifications

• Bachelor's degree or the equivalent combination of education and relevant experience.
• 8+ years of relevant work experience.
• Preferred: Experience developing integrated marketing strategies within asset management, wealth management, or financial services.
• Strong understanding of investment products, financial advisors, and wealth management distribution channels.
• Demonstrated ability to lead complex, cross‑functional marketing initiatives and influence senior stakeholders.
• Experience developing marketing strategies that connect thought leadership, product positioning, and commercial objectives.
• Strong analytical, communication, and strategic planning skills, with demonstrated ability to translate business priorities into actionable marketing plans.

Responsibilities

• Shape investment content and thought leadership strategy aligned to advisor needs and business priorities.
• Translate complex investment and product concepts into compelling advisor-facing narratives and marketing opportunities.
• Lead integrated marketing plans with defined audiences, objectives, and activation strategies.
• Collaborate with ETFs, Model Portfolios, Private Markets, and other capabilities to connect investment perspectives to priorities.
• Develop content and sales tools for advisors to create relevant engagement opportunities.
• Drive cross-channel activation, measure performance, and optimize plans for results.
• Partner with senior stakeholders across Sales, Investment, Product Marketing, Creative, Digital, and Wealth Marketing.
• Identify gaps and reallocate marketing resources to higher-impact initiatives.

Skills

Strategic thinking

Analytical skills

Communication

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

At T. Rowe Price, a Senior Marketing Manager within U.S. Wealth Marketing will lead strategy for priority investment content and thought leadership programs, connecting investment expertise to products, capabilities, and business priorities that matter to financial advisors.

You'll collaborate with Investment, Sales, and Product Marketing teams, shape marketing priorities, and drive integrated plans across channels to influence advisor decisions and drive business results. Hybrid work available.