Senior Marketing Lead - Search Optimization & Measurement

Chewy; Boston (MA); On-site; USD 130,000 - 207,000; Full time

Benefits offered by this job

401k

Equity grant

Annual bonus

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

Paid holidays

Parental leave

Job summary

Chewy is seeking a Senior Marketing Manager, Search Engine Marketing Optimization, to lead measurement, bidding, and optimization for its multi-million-dollar SEM program in Seattle or Boston. You will drive how we measure value, allocate investments, and improve performance at scale, partnering across Marketing, Analytics, Data Science, Engineering, Product, and Finance.

You will own the experimentation agenda, identify data gaps, and influence senior partners to implement robust, data-driven

Qualifications

• 7+ years in SEM, ecommerce, analytics, or related field.
• Experience managing multi-million-dollar digital advertising programs.
• Experience with bidding and optimization systems and incrementality testing.
• Ability to work across internal data systems and external platforms to develop integrated solutions.
• Strong analytical and communication skills to influence senior partners.

Responsibilities

• Own the roadmap for SEM measurement, bidding, automation, and optimization.
• Lead high-scale bidding and optimization systems combining Chewy data and external platforms.
• Define measurement and experimentation agenda for a multi-million-dollar program.
• Identify data gaps and work with engineering to develop solutions.
• Partner with Analytics, Data Science, Engineering, Product, Finance, and Marketing teams.
• Build senior relationships with Google, Microsoft, and other partners.
• Diagnose performance and recommend actions across the program.
• Develop business cases and leadership-ready recommendations.
• Create repeatable standards and automation for rapid analysis.
• Communicate strategy and findings to partners across the company.

Skills

Search engine marketing

Analytics

Advertising platforms

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor’s degree or higher in economics, CS, math, marketing, or related

Tools

Google Ads

Microsoft Advertising

Job description

Chewy is seeking a Senior Marketing Manager, Search Engine Marketing Optimization, to lead measurement, bidding, and optimization for its multi-million-dollar SEM program in Seattle or Boston. You will drive how we measure value, allocate investments, and improve performance at scale, partnering across Marketing, Analytics, Data Science, Engineering, Product, and Finance.

You will own the experimentation agenda, identify data gaps, and influence senior partners to implement robust, data-driven