Senior Marketing Lead — Cattle Vaccine Portfolio

Zoetis, Inc; Houston (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Zoetis, Inc. is seeking a Senior Manager, Cattle Bios Marketing to lead the marketing initiatives for the cattle vaccine portfolio, including brands like BOVISHIELD GOLD and INFORCE. This role owns the quarterly and yearly P&L for US Cattle Bios and drives lifecycle strategy across the portfolio.

The ideal candidate will coordinate with internal partners and external vendors, develop activation plans, and continuously gather market insights to inform go-to-market strategies and growth plans.

Qualifications

• 7–10+ years of marketing leadership experience, ideally in animal health.
• Experience with vaccine brands and lifecycle strategy is preferred.
• Bachelor’s in Business or related field; MBA preferred for leadership roles.

Responsibilities

• Develop, implement, and measure marketing initiatives for the cattle vaccine portfolio.
• Manage budgets and operate within financial parameters to enhance profitability.
• Plan and forecast marketing assets, demand creation, and asset development.
• Collaborate with cross-functional teams (Sales, Regulatory, Finance, Marketing Communications) and external vendors.
• Lead activation plans and ensure timely execution of NSMs and POAs.
• Monitor customer insights and competitive activity to refine marketing strategy.

Skills

Marketing leadership

Vaccine/animal health marketing

P&L management

Cross-functional leadership

Strategic planning

Communication skills

Financial acumen

Education

Bachelor's degree in Business or related

MBA preferred

Tools

MS Office

Job description

Zoetis, Inc. is seeking a Senior Manager, Cattle Bios Marketing to lead the marketing initiatives for the cattle vaccine portfolio, including brands like BOVISHIELD GOLD and INFORCE. This role owns the quarterly and yearly P&L for US Cattle Bios and drives lifecycle strategy across the portfolio.

The ideal candidate will coordinate with internal partners and external vendors, develop activation plans, and continuously gather market insights to inform go-to-market strategies and growth plans.