Senior Cattle Vaccines Marketing Leader

Zoetis, Inc; New Orleans (LA); On-site; USD 140,000 - 210,000; Full time

Job summary

Zoetis, Inc. is seeking a Senior Manager of Cattle Bios Marketing to lead marketing initiatives for the Cattle vaccine portfolio in the US, including BOVISHIELD GOLD and INFORCE.

The role prioritizes achieving P&L targets and developing the lifecycle strategy across brands, with location flexibility within the US. You will work with multiple internal stakeholders to drive market growth, execute activation plans, and gather customer insights to shape marketing strategies.

Qualifications

• 7-10+ years of marketing leadership or related experience with demonstrable success.
• Animal health and livestock marketing experience is preferred.
• Bachelor's degree with a concentration in Business or relevant major; MBA is preferred.

Responsibilities

• Develop, implement, and measure marketing initiatives for the Cattle vaccine portfolio.
• Develop sales and operating budgets within approved financial parameters.
• Lead market development, product forecasting, and lifecycle strategy for assets.
• Collaborate with internal teams and external vendors to drive market growth.
• Create timely marketing activation plans to support demand creation.
• Manage communications with customers and field teams; lead NSMs and POAs.
• Monitor customer insights and competitive activities to refine strategies.
• Maintain relationships with Market Research and advertising vendors to feed insights into strategies.

Skills

Marketing leadership

Team leadership

Budget management

Cross-functional collaboration

Market analysis

Strategic planning

Communication

Education

Bachelor's degree in Business or relevant major

MBA preferred

Tools

MS Office

Zoetis systems

Job description

Zoetis, Inc. is seeking a Senior Manager of Cattle Bios Marketing to lead marketing initiatives for the Cattle vaccine portfolio in the US, including BOVISHIELD GOLD and INFORCE.

The role prioritizes achieving P&L targets and developing the lifecycle strategy across brands, with location flexibility within the US. You will work with multiple internal stakeholders to drive market growth, execute activation plans, and gather customer insights to shape marketing strategies.