Senior Marketing Lead, Cattle Biosciences & Vaccines

Zoetis, Inc; Memphis (TN); On-site; USD 140,000 - 190,000; Full time

Job summary

Zoetis, Inc. is seeking a Senior Manager of Cattle Bios Marketing to lead the full vaccine portfolio strategy and lifecycle. The role focuses on BOVISHIELD GOLD and INFORCE brands, with accountability for US P&L and annual operating plans, while coordinating with multiple internal teams and external partners.

The ideal candidate has 7–10+ years in marketing leadership, preferably in animal health. A Bachelor's in Business or related field is required; MBA is preferred.

Qualifications

• 7-10+ years of marketing leadership or related experience.
• Animal health and livestock marketing experience is preferred.
• Bachelor's degree with a concentration in Business or relevant major. MBA is preferred.
• Excellent understanding of science-based marketing and the marketing process.
• Proven ability to develop and deliver best in class integrated marketing plans and programs to address a dynamic market.
• Demonstrated experience in leading or influencing a team from a key role in a strategic business initiative

Responsibilities

• Develop, implement, and measure marketing initiatives to grow the vaccine portfolio.
• Develop sales and operating budgets within approved financial parameters.
• Plan market development and forecasting for assets within the portfolio and any new assets forthcoming.
• Collaborate with internal stakeholders and external vendors to drive market growth.
• Develop and execute timely marketing activation plans for demand creation.
• Lead development and execution of NSMs and POAs.

Skills

Marketing leadership

Animal health marketing

Strategic planning

Budget management

Team leadership

Education

Bachelor's degree in Business or relevant major

MBA preferred

Tools

MS Office

Zoetis systems

Job description

Zoetis, Inc. is seeking a Senior Manager of Cattle Bios Marketing to lead the full vaccine portfolio strategy and lifecycle. The role focuses on BOVISHIELD GOLD and INFORCE brands, with accountability for US P&L and annual operating plans, while coordinating with multiple internal teams and external partners.

The ideal candidate has 7–10+ years in marketing leadership, preferably in animal health. A Bachelor's in Business or related field is required; MBA is preferred.