Strategic Marketing Lead, Cattle Vaccines

Zoetis, Inc; Sioux Falls (SD); Presencial; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

Zoetis, Inc. is seeking a Senior Manager Cattle Bios Marketing to lead marketing initiatives for the Cattle vaccine portfolio in the US, including BOVISHIELD GOLD and INFORCE, and to own the quarterly and annual P&L for US Cattle Bios.

The role requires collaboration with Sales, Marketing, Market Research, Regulatory, Finance, and external vendors to drive market growth, demand creation, and lifecycle strategy, while modeling Zoetis values.

Formación

• 7-10+ years of marketing leadership or related experience.
• Animal health and livestock marketing experience is preferred.
• Bachelor's degree with a concentration in Business or relevant major. MBA is preferred.
• Excellent understanding of science-based marketing and the marketing process.
• Proven ability to develop and deliver best in class integrated marketing plans and programs.
• Demonstrated experience in leading or influencing a team from a key role in a strategic business initiative.

Responsabilidades

• Develop, implement, and measure marketing initiatives to grow the vaccine portfolio.
• Develop sales budgets and manage within approved financial parameters to enhance profitability.
• Participate in planning, market development and forecasting for assets within the portfolio.
• Collaborate with internal stakeholders and external vendors to drive market growth.
• Develop and execute marketing activation plans in support of demand creation.
• Lead development and execution of NSMs and POAs; manage communications with customers and field teams.
• Monitor customer insights and competitive activities to shape marketing strategies.
• Maintain relationships with Market Research and advertising agencies to ensure insights are incorporated.
• Model Zoetis values and leadership behaviors in all activities.

Conocimientos

Marketing leadership

Financial analysis

Strategic planning

Team leadership

Communication

Educación

Bachelor's degree in Business or relevant major

MBA

Herramientas

MS Office

Zoetis systems

Descripción del empleo

Zoetis, Inc. is seeking a Senior Manager Cattle Bios Marketing to lead marketing initiatives for the Cattle vaccine portfolio in the US, including BOVISHIELD GOLD and INFORCE, and to own the quarterly and annual P&L for US Cattle Bios.

The role requires collaboration with Sales, Marketing, Market Research, Regulatory, Finance, and external vendors to drive market growth, demand creation, and lifecycle strategy, while modeling Zoetis values.