Senior Marketing Director, Luxury Residential

80Twenty; California; On-site; USD 180,000 - 225,000; Full time

Job summary

80Twenty is working with a rapidly growing, family-owned premium design and manufacturing company to recruit a Senior Marketing Director for its luxury residential line. This leader will guide brand strategy, demand generation, and growth marketing while managing a team of marketers on an onsite basis in Carson, CA.

The role offers a clear path toward a CMO-like remit, collaborating with executive leadership to drive multi-brand campaigns and ensure top-tier creative output that elevates premium

Qualifications

• 10+ years in marketing with 5+ years leading teams.
• Hands-on ability to build campaigns, briefs, and launch materials.
• Background in premium, design-led product categories (luxury/home).
• Experience marketing to trade/B2B and direct-to-consumer.
• Proven track record of delivering high-quality creative on tight timelines.
• Commercial focus: setting targets, reading performance, acting on results.
• Experience in decorative/architectural lighting is a plus.
• Base salary: $180,000 to $225,000.

Responsibilities

• Own brand positioning and messaging for both luxury residential brands.
• Lead go-to-market strategy and launch execution for new products and campaigns.
• Own demand generation across ABM, email, ecommerce, paid social, and search.
• Set channel targets, track results, and adjust investment.
• Direct creative output and provide clear feedback against brand standards.
• Lead and develop the marketing team with high standards for quality.
• Build programs to support dealer acquisition and loyalty.
• Collaborate with Sales to improve lead quality and channel engagement.
• Coordinate launch execution with Product, Sales, Operations, and Creative.
• Maintain consistent messaging and visual identity across brands.

Skills

Brand strategy

Leadership

Growth marketing

Demand generation

Go-to-market

Cross-functional

Data-driven decisions

Job description

Senior Marketing Director, Luxury Residential

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client, a rapidly growing, family owned premium design and manufacturing company in the commercial and residential interiors space is hiring for a Sr. Director of Marketing to join their talented team. The company is going through a period of sustained growth and looking to add a marketing leader to their luxury residential line of business.

This person will work closely the executive leadership, and has a growth trajectory towards a CMO role overseeing all of marketing for the right candidate. This person will be the marketing leader for their luxury residential business, setting the strategy and overseeing delivery of marketing campaigns that include brand, demand generation and growth marketing. You will oversee a team of marketers who are already with the company, so you should be a strong leader and able to point to a track record of driving growth within scaling businesses but willing to be hands‑on in the platforms when needed. The company is arguably the best in class within their space, so experience marketing premium products known for their quality is important for this role. The plan is for this person to progress into a role that owns all of marketing, and the leadership will support that process.

Please note, this is an onsite role in Carson, CA five days per week.

Responsibilities:

• Own brand positioning and messaging for both residential brands, so that each brand communicates a distinct value proposition to trade and consumer audiences
• Lead go-to‑market strategy and execution for new product launches, including launch messaging, campaign plans, sales tools, and training assets
• Own demand generation across account‑based marketing to integrators and dealers, email, eCommerce, paid social, and search
• Set performance targets by channel, track results, and adjust investment quickly based on what the numbers show
• Direct creative output across both brands, prioritizing the work and giving clear, actionable feedback against brand standards
• Lead and develop the marketing team, with clear expectations and a high bar for quality and turnaround
• Build programs that support dealer acquisition, retention, and loyalty
• Partner with Sales leadership to improve lead quality, conversion, and channel engagement
• Coordinate launch execution across Product Management, Sales, Operations, and Creative
• Keep messaging, visual identity, digital experience, and customer touchpoints consistent across both brands

Requirements:

• 10+ years of marketing experience, with at least 5 years leading highly successful teams
• Hands‑on execution ability, including building campaigns, briefs, and launch materials yourself while leading others
• A background in a premium, design‑led product category such as luxury, lighting, home furnishings, interior design, architectural products, or high‑end consumer goods
• Experience marketing to both trade or B2B audiences and direct‑to‑consumer customers
• A track record of delivering high‑quality creative and campaign work on tight timelinesStrong creative judgment, and the ability to give direct, specific feedback on work
• Commercial focus: you set targets, read performance, and act on results
• Experience in decorative or architectural lighting is a plus
• Familiarity with the architect and designer specification channel or with designer programs is an asset
• Base salary: $180,000 to $225,000