Luxury Residential Marketing Director: Path to CMO

80Twenty; California; On-site; USD 180,000 - 225,000; Full time

Job summary

80Twenty is working with a rapidly growing, family-owned premium design and manufacturing company to recruit a Senior Marketing Director for its luxury residential line. This leader will guide brand strategy, demand generation, and growth marketing while managing a team of marketers on an onsite basis in Carson, CA.

The role offers a clear path toward a CMO-like remit, collaborating with executive leadership to drive multi-brand campaigns and ensure top-tier creative output that elevates premium

Qualifications

• 10+ years in marketing with 5+ years leading teams.
• Hands-on ability to build campaigns, briefs, and launch materials.
• Background in premium, design-led product categories (luxury/home).
• Experience marketing to trade/B2B and direct-to-consumer.
• Proven track record of delivering high-quality creative on tight timelines.
• Commercial focus: setting targets, reading performance, acting on results.
• Experience in decorative/architectural lighting is a plus.
• Base salary: $180,000 to $225,000.

Responsibilities

• Own brand positioning and messaging for both luxury residential brands.
• Lead go-to-market strategy and launch execution for new products and campaigns.
• Own demand generation across ABM, email, ecommerce, paid social, and search.
• Set channel targets, track results, and adjust investment.
• Direct creative output and provide clear feedback against brand standards.
• Lead and develop the marketing team with high standards for quality.
• Build programs to support dealer acquisition and loyalty.
• Collaborate with Sales to improve lead quality and channel engagement.
• Coordinate launch execution with Product, Sales, Operations, and Creative.
• Maintain consistent messaging and visual identity across brands.

Skills

Brand strategy

Leadership

Growth marketing

Demand generation

Go-to-market

Cross-functional

Data-driven decisions

Job description

80Twenty is working with a rapidly growing, family-owned premium design and manufacturing company to recruit a Senior Marketing Director for its luxury residential line. This leader will guide brand strategy, demand generation, and growth marketing while managing a team of marketers on an onsite basis in Carson, CA.

The role offers a clear path toward a CMO-like remit, collaborating with executive leadership to drive multi-brand campaigns and ensure top-tier creative output that elevates premium