Senior Marketing Director - Strategy & Growth

Vertex Inc.; Boston (MA); Hybrid; USD 228,000 - 342,000; Full time

Job summary

Vertex Inc. is seeking a Senior Director of Marketing to shape the market strategy and define performance goals for the portfolio.

You will lead brand lifecycle efforts, oversee strategic plans, and partner with cross-functional teams to drive growth and optimize ROI. You will manage a team, contribute to forecasting, and align activities with overall business objectives while supporting physicians, patients, and key stakeholders.

Qualifications

• Experience defining the strategy for a brand or portfolio of products.
• Ability to oversee generation of insights, and apply those insights to business problems/opportunities.
• Analytical mindset, with demonstrated ability to develop strategy, monitor performance, understand ROI and allocate resources.
• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue.
• Exceptional working knowledge of MS Office applications, including PPT, Excel and Word.
• Experience in pharmaceutical marketing, or closely related field(s).
• Experience managing teams and individual staff members.

Responsibilities

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities.
• Oversees development and implementation of strategic and tactical plans for brand.
• Leads team through challenges related to creating external communications for customers.
• Provides input into forecasting assumptions, both short term and long term.
• Generates and consolidates insights across HCPs and patient stakeholders through market research, ad boards, etc.
• Leads development of partnerships with cross-functional teams to support business goals.
• Evaluates ROI for activities across the portfolio.
• Leads team through subordinate managers or higher level staff and contributes to strategy development.
• As a people manager, may have financial accountabilities and HR responsibilities.

Skills

Brand strategy

Market insights

ROI analysis

Strategic planning

Team leadership

Pharma marketing

Resource allocation

Education

Bachelor's degree in marketing or related field

Tools

MS Office (PPT)

MS Excel

MS Word

Job description

Vertex Inc. is seeking a Senior Director of Marketing to shape the market strategy and define performance goals for the portfolio.

You will lead brand lifecycle efforts, oversee strategic plans, and partner with cross-functional teams to drive growth and optimize ROI. You will manage a team, contribute to forecasting, and align activities with overall business objectives while supporting physicians, patients, and key stakeholders.