Senior Marketing Director

SBH Fashion; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

SBH Fashion in New York is seeking a Senior Marketing Director to lead beauty brand storytelling, community-building, and social strategy at a fast-growing startup.

You will own loyalty, CRM, affiliates, and cross-functional partnerships with the founders, shaping product messaging and founder-led formats to grow advocacy.

This role requires 6–8+ years in beauty marketing, deep color cosmetics passion, and hands-on experience with communities and Circle platform.

Qualifications

• 6-8+ years of marketing experience in beauty.
• Deep knowledge of color cosmetics culture and customers.
• Proven social content leadership with measurable growth.
• Hands-on community-building: loyalty programs, CRM, and affiliates.
• Builder's mindset and comfort with early-stage company operations.
• Experience withCircle platform preferred.

Responsibilities

• Build and grow the Beauty Queens community, activating advocates and driving engagement.
• Stand up and run loyalty, CRM, and affiliate systems end-to-end.
• Shape product messaging on social and tell compelling founder-led stories.
• Own social content strategy and docuseries formats to amplify voice.
• Assist with LLAB education platform and community learning.
• Collaborate cross-functionally with media, product, and education teams.

Skills

Marketing experience in beauty

Color cosmetics expertise

Social content leadership

Community-building experience

Builder's mindset

Circle platform familiarity

Tools

Circle app

Job description

Job Title: Senior Marketing Director

• Build and grow the Beauty Queens - find, activate, and keep the people who engage with us in the comments and carry us back to their group chats. Our goal is to build a closed community of advocates centered around people who love and obsess about make up. This includes in person community events that will help drive fandom and content.
• Stand up and run community systems - loyalty, CRM, and affiliate management, owned end-to-end from setup to optimization to help us build a Circle app community that is unmatched in the industry. Again, community at the heartbeat of building Leaked Labs and the credibility of the platform.
• Shape product messaging on social - sell the concept before the product. The problem, the maker, the comparison, then the object. Stories that convert without ever sounding like an ad.
• Own social content strategy - build founder-led formats with Alexis and Christina, including the docuseries that films a leak from raw material to finished product, and turn their voice into an engine that runs without a scramble every week.
• Assist with the LLAB education platform - contained in circle, the programs and rooms where our audience learns to tell the real thing from the loud one.
• Operate cross-functionally - move fluidly across media, product, and education alongside the founders and a lean team that ships.

What You'll Do

• Build and grow the Beauty Queens - find, activate, and keep the people who engage with us in the comments and carry us back to their group chats. Our goal is to build a closed community of advocates centered around people who love and obsess about make up. This includes in person community events that will help drive fandom and content.
• Stand up and run community systems - loyalty, CRM, and affiliate management, owned end-to-end from setup to optimization to help us build a Circle app community that is unmatched in the industry. Again, community at the heartbeat of building Leaked Labs and the credibility of the platform.
• Shape product messaging on social - sell the concept before the product. The problem, the maker, the comparison, then the object. Stories that convert without ever sounding like an ad.
• Own social content strategy - build founder-led formats with Alexis and Christina, including the docuseries that films a leak from raw material to finished product, and turn their voice into an engine that runs without a scramble every week.
• Assist with the LLAB education platform - contained in circle, the programs and rooms where our audience learns to tell the real thing from the loud one.
• Operate cross-functionally - move fluidly across media, product, and education alongside the founders and a lean team that ships.

What You Bring

• 6-8+ years of marketing experience in beauty, ideally in color cosmetics or makeup.
• A real love for color cosmetics - not a category you were assigned. You know the culture, the customer, and why someone keeps a product on the vanity for two years.
• Proven social content leadership - you've built content strategies and communities that actually grew, and you can point at them.
• Hands-on community-building experience - you've run loyalty programs, CRM, and affiliates yourself, not briefed them out. Previous experience with Circle is preferred.
• A builder's mindset - comfortable in the systems, the setup, and the unglamorous day-to-day of an early company.

Salary $150,000-$180,000