Social Media Lead

Circle; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Paid time off

Remote‑only team

Company retreats

Health & wellbeing benefits

Job summary

Circle is seeking a Social Media Lead to build Circle’s social and media function from the ground up. You’ll turn strong ideas, customer stories, and partner moments into content people want to watch and share, reporting to the VP of Partnerships and Creator Growth and collaborating across teams to bring clarity, consistency, and ambition to our social output.

This remote role requires travel up to 25% and offers a US‑benchmarked compensation package with equity, plus a benefits program

Qualifications

• Experience creating content for tech, SaaS, creator economy, or community-led brands and understanding audience engagement on social content.
• Video editing and production skills, ability to work independently in Adobe Premiere or comparable tool to produce polished short-form content quickly.
• Deep fluency across Instagram, TikTok, YouTube, and LinkedIn, with understanding of platform rewards and non-follower reach dynamics.
• Clear point of view on what earns attention on social and ability to identify what works and why.
• Awareness of the social/creator economy landscape and how brands show up today.
• Comfort being on camera and producing content in a fully remote environment.
• Operational instincts to build repeatable systems for planning, capture, and coordination.
• Good cross-functional judgment to support a long-term social strategy centered on non-follower reach.
• Exceptional written and verbal English communication skills (CEFR C2 or equivalent).

Responsibilities

• Execute Circle’s social content strategy across channels, translating direction into strong, platform-native output.
• Produce and publish social-first content with emphasis on short-form video.
• Edit video independently: cut clips, craft hooks, write captions, package content for distribution.
• Build and maintain the content operating rhythm: calendars, capture workflows, cross-team coordination.
• Identify content opportunities tied to partnerships, events, community, and customer stories with leadership.
• Collaborate on longer-form content so shoots support short-form distribution from the start.
• Attend events to capture content and support Circle’s social presence (travel up to 25%).
• Track indicators like reach, watch-through, saves, shares, cadence, and use them to improve execution.
• Provide practical recommendations on formats, workflows, and opportunities based on what’s working.

Skills

Content creation

Video editing

Platform fluency

Content strategy

Remote collaboration

Tools

Adobe Premiere

Job description

ABOUT US

Circle is building the world’s leading AI-powered, all-in-one platform for digital businesses. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.

We’re proud to be a fully remote company of around 270 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.

Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!

Check out our Careers https://careers.circle.so/ page for more about working at Circle.

ABOUT THE ROLE

We’re hiring a Social Media Lead to help build Circle’s social and media function from the ground up. Circle has one of the most interesting brands in the creator economy, but our social accounts don’t yet reflect the strength of the brand or reach the audience they should. This role is a chance to help change that — turning strong ideas, customer stories, partner moments, and long‑form content into social content people actually want to watch and share. You’ll help build the engine: creating the content, supporting the strategy, and helping establish the rhythm and systems that make strong output repeatable. Reporting to our VP of Partnerships and Creator Growth, you’ll work closely with our founders and leadership team, as well as teammates across Community, Events, Product Marketing, Partnerships, and our Design Studio, to help Circle show up on social with more clarity, consistency, and ambition.

This is a remote‑role, which requires travel up to 25% of the time.

WHAT YOU'LL BE DOING

• Execute Circle’s social content strategy across channels, helping translate direction into strong, platform‑native output.
• Produce and publish social-first content with a strong emphasis on short‑form video.
• Edit video independently, including cutting clips, shaping hooks, writing captions, and packaging content for distribution.
• Build and maintain the content operating rhythm, including calendar management, capture workflows, and coordination across teams.
• Partner with leadership and other stakeholders to identify content opportunities tied to partnerships, events, community, and customer stories.
• Collaborate on longer‑form content development so shoots are designed with short‑form distribution in mind from the start.
• Attend Circle’s events and key moments to capture content and support Circle’s presence on social (this role will require travel up to 25% of the time).
• Track leading indicators like non-follower reach, watch‑through, saves, shares, and cadence consistency, and use them to improve execution over time.
• Bring practical recommendations on formats, workflows, and content opportunities based on what’s working.

WHAT YOU'LL NEED TO BE SUCCESSFUL

• Experience creating content for a tech, SaaS, creator economy, or community‑led brand, with a clear understanding of how those audiences engage with social content.
• Video editing and production skills, including the ability to work independently in Adobe Premiere or a comparable professional editing tool to create polished short‑form content quickly.
• Deep fluency across platforms like Instagram, TikTok, YouTube, and LinkedIn, with a solid grasp of what each platform is rewarding and how non‑follower reach compounds over time.
• A clear point of view on what earns attention on social, with the ability to identify what’s working, what isn’t, and why.
• Awareness of the social and creator economy landscape, including fluency in how brands in our space are showing up today and what separates the ones that break through.
• Comfortbeing on camera when needed and capturing content independently in a fully remote environment.
• Operational instincts and the ability to build repeatable systems for planning, capture, and cross‑functional coordination.
• Good judgment in cross‑functional environments, with a clear understanding of how to support a long‑term social strategy centered on non‑follower reach and the ability to recognize when requests may conflictwith thosegoals.
• Exceptionalwritten and verbal communicationskillsin English(CEFRC2orequivalent), as most collaboration atCirclehappens asynchronously.

COMPENSATION & BENEFITS

Circle offers U.S.-benchmarked compensation globally, equity in the company, 35 daysof paid time off eachyear, andmore.

We’re a remote-only team that comes together twice ayearfor companyretreats in incredible destinations around the world. Alongside incredible flexibility and autonomy, we offerabenefits package that supports health, wellbeing, and professional growth. Learnmore in ourCandidateHub.https://circleco.notion.site/circle-candidate-hub

LEARN MORE

• Candidate Safety&InterviewProcessNotice https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b780e5b681c4d56b962790
• Diversity, Equity&Inclusion https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b7807a8e3ff5c25a1d93ba
• HowWeUseCandidateData https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=link#374b655313b780e49e98f390eec6bb51
• Equal Employment Opportunity https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link #374b655313b7807e68f31f0
• VisitourCandidateHub https://circleco.notion.site/circle-candidate-hubtolearnmoreaboutworkingatCircleandourbenefitsandtheretavel