Sr. Manager, Brand Marketing

Seed Beauty/ColourPop; Los Angeles (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Vacation time

Health benefits

401k + match

Paid holidays

Product discounts

Job summary

ColourPop, part of the Seed Beauty family, seeks a Sr. Brand Marketing Manager in Sherman Oaks, CA to translate brand obsession into go-to-market strategy. You’ll shape stories that ignite our community across social, influencer, PR, paid, and retail, driving accountability across every channel you touch.

You’ll lead cross-functional teams, manage budgets, and frame insights that drive growth with a data-informed approach, pushing ColourPop further than ever before.

Qualifications

• 5+ years in brand management, product marketing, or go-to-market — beauty, DTC, or lifestyle brand experience required.
• Cultural Antenna: you know what's next before it trends and how to bridge niche internet culture with mainstream success.
• Brand storytelling chops: you write and think in narratives and know how to build a moment.
• Data driven: you lead with data, interpret channel performance, and explain what it means.
• Proven launch track record across DTC, social commerce, and retail; TikTok Shop or creator-commerce at scale is a bonus.
• Strong creative judgment; you can brief a team, push back when ideas aren’t there yet, and protect the work.
• Builder, not a maintainer; you enjoy building an iconic brand amid ambiguity.
• Passion for beauty, fashion & lifestyle; you have opinions about formulas, finishes and shade names.

Responsibilities

• Lead end-to-end GTM strategy for key franchise and innovation launches—from positioning to post-launch reporting.
• Craft narratives that stop the scroll and drive purchases across all formats and channels.
• Translate product truth into breakthrough creative and master the brief.
• Collaborate with Social, Influencer, PR, Paid Media, and DTC teams for consistent launch impact.
• Own and optimize budgets; track reach, engagement, conversions, ROAS; maximize ROI.
• Present data-driven stories at business reviews with clear next steps.
• Surface growth opportunities from consumer data and signals and explain actions.
• Build compelling sell-in narratives and retail activation plans for Ulta, Target, and emerging channels.
• Create scalable launch frameworks and playbooks; act with a multi-hat mentality.
• Run briefings with senior stakeholders to align cross-functional teams fast.

Skills

Brand management

Go-to-market strategy

Cultural awareness

Data-driven decisions

Creative storytelling

Cross-functional leadership

Job description

ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.

• This is an onsite role in our Sherman Oaks, CA office

01 Position Summary

This role is for the rare person who lives at the intersection of brand, growth, and creative. Part cultural tastemaker, part growth strategist. You spot trends before they have names. You build narratives that make people feel something — and then you back them up with the numbers that prove it worked. You're equally at home in a creative brief and a channel performance review, and you know that the best marketing is a hybrid of both.

ColourPop is a bold, boundary-pushing beauty brand with one of the most devoted communities in the industry — and we've built that by being audacious enough to move first, and conviction-led enough to see it through. The Sr. Brand Marketing Manager is the person who keeps that edge sharp: translating brand obsession into go-to-market strategy, shaping stories that ignite our community across social, influencer, PR, paid, and retail, and driving accountability across every channel we touch. You're building something category-defying from the inside out. We need someone obsessed with beauty and the community around it, and hungry to push this brand further than it's ever been. If you're the kind of person who sees a whitespace before anyone else does and can't wait to fill it, this is your role.

02 Responsibilities

• Go-to-Market Leadership. Lead and support end-to-end GTM strategy for key franchise and innovation launches — from positioning and campaign platform through retailer execution and post-launch performance reporting
• Brand Storytelling. Craft the narratives that stop the scroll and start buying. Build breakthrough campaigns with a clear POV and a through-line that holds from concept to shelf — across every format, channel, and audience
• Campaign Architecture. Translate product truth into breakthrough creative. Push the work until it's genuinely unforgettable — not just on-brand. You're the person who makes the brief great, not just the one who approves it
• Cross-Channel GTM Support. Partner with Social, Influencer, PR, Paid Media, and DTC teams to ensure every launch lands with consistency and impact across every touchpoint. Inconsistency is where brand love dies — you make sure it doesn't
• Budget Management & Performance. Own and manage marketing budgets across campaigns and channels. Track performance metrics — reach, engagement, conversion, ROAS — and optimize spend to maximize ROI at every stage of the funnel
• Revenue Accountability. Lead with numbers, not lean on them. Come to every business review with a clear story — what the data says, what it means, and what we do next
• Insights Action. Pull from consumer data, cultural signals, and competitor intel to surface growth opportunities. Don't just report what happened — explain why, and say what we do about it
• Retail & Partner Programs. Build compelling sell-in narratives and retail activation plans for Ulta, Target, and emerging channels. Make the buyer as obsessed as our community
• Infrastructure & Playbooks. Build the launch frameworks that scale. If a process doesn't exist and it should, create it — no waiting, no hiding behind 'that's not my job.'
• Multi-Hat Mentality. You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range, not depleted by it
• Senior Stakeholder Presence. Run briefings that align cross-functional teams fast. Influence without authority. Move people, not just decks

03 Requirements

• 5+ years in brand management, product marketing, or go-to-market — beauty, DTC, or lifestyle brand experience required. You know what it means to be a Colour Lover, not just a marketer
• Cultural Antenna. You know what's next before it trends. You understand the relationship between niche internet culture and mainstream commercial success — and you know how to bridge them
• Brand Storytelling Chops. You write and think in narratives. You know the difference between a campaign and a moment, and you know how to build the latter
• Data Driven. You lead with data, not hide behind it. You can look at channel performance, find the real story underneath, and walk a room through what it means and what we do about it
• Proven Launch Track Record across DTC, social commerce, and retail. Bonus if you've navigated TikTok Shop or creator-commerce at scale
• Strong Creative Judgment. You can brief a team brilliantly, push back when ideas aren't there yet, and recognize greatness when it lands. You protect the work
• Builder, Not a Maintainer. You’re excited about the idea of building an iconic brand. You're energized by ambiguity, not paralyzed by it.
• Passion for Beauty, Fashion & Lifestyle. Be about the culture and have deep passion for the industry. The kind where you have opinions about formula, finish, and whether the name of a shade is right. This matters here

ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + match, paid holidays, product discounts and more. The annual salary range for this position is $120k-$140k DOE + discretionary annual bonus.