Senior Marketing Digital Architect: Personalization & Data

Caterpillar Inc.; Chicago (IL); On-site; USD 144,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plan

Paid time off

Tuition Reimbursement

Incentive bonus

Parental leave

Job summary

Caterpillar is seeking a Data Solutions Architect to lead end-to-end Marketing Digital Architecture, shaping scalable data frameworks and unified customer profiles. You will drive identity resolution, real-time activation, and data models that enable advanced analytics across marketing, sales, and product teams.

The role involves partnering with analytics, engineering, and external vendors, expanding cloud data platforms, and ensuring privacy and governance across data flows.

Qualifications

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Proficiency with MarTech and AdTech platforms: Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform preferred.
• Experience in Hightouch and Data Platforms including BigQuery, Snowflake.
• Ability to design end-to-end digital ecosystems that align technology with business strategy.
• Strong understanding of TOGAF, Zachman, or domain-driven design.
• Experience delivering architecture in public cloud or hybrid ecosystems.

Responsibilities

• Lead the end to end Marketing Digital Architecture, defining scalable frameworks and data structures.
• Establish and evolve Customer 360 and identity resolution capabilities for personalization and measurement.
• Architect real time activation and personalization pipelines across MarTech and AdTech platforms.
• Develop analytical data models supporting reporting, analytics, and data science.
• Integrate MarTech and AdTech ecosystem components for data flow and interoperability.
• Lead design and expansion of cloud data platforms and lakehouse architectures.
• Ensure privacy, compliance, and consent management foundations are embedded.
• Apply ML and AI techniques to power marketing use cases and optimization.
• Drive security and governance across the marketing technology stack.
• Provide stakeholder leadership to shape strategy and roadmaps.

Skills

Target Architecture

Data Architecture

Application Design

Platform Architecture

Analytical Thinking

Effective Communications

Requirements Analysis

IT Architecture

Job description

Caterpillar is seeking a Data Solutions Architect to lead end-to-end Marketing Digital Architecture, shaping scalable data frameworks and unified customer profiles. You will drive identity resolution, real-time activation, and data models that enable advanced analytics across marketing, sales, and product teams.

The role involves partnering with analytics, engineering, and external vendors, expanding cloud data platforms, and ensuring privacy and governance across data flows.