Marketing Tech Architect: Lead Real-Time Personalization

Caterpillar Brazil; Peoria (IL); On-site; USD 148,000 - 240,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401(k)

HSA

FSAs

Career development

Incentive bonus

Life Insurance

Parental leave

Tuition reimbursement

Job summary

Caterpillar’s Cat Digital arm is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data. You will define the solution design and end-to-end architecture powering analytics, attribution, audience segmentation, and personalised customer experiences.

You will collaborate with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy‑compliant digital platforms with real‑time decisioning that improve campaign performance and customer lifetime value.

Qualifications

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Strong knowledge of TOGAF, Zachman, or domain-driven design.
• Experience delivering architecture in public cloud and/or hybrid ecosystems.

Responsibilities

• Lead the end-to-end Marketing Digital Architecture, defining scalable frameworks and data structures for analytics and cross-channel orchestration.
• Establish and evolve Customer 360 and identity resolution for unified profiles used in personalization and measurement.
• Architect real-time activation and personalization pipelines for event-driven experiences and rapid decisioning.
• Develop analytical data models to support reporting, analytics, and data science across multiple teams.
• Integrate MarTech and AdTech components ensuring data flow and interoperability across CDP, CRM, DSP, DMP and analytics.

Skills

Target Architecture

Data Architecture

Application Design

Platform Architecture

Analytical Thinking

Effective Communications

Requirements Analysis

IT Architecture

Tools

Google Analytics

Google Tag Manager

Campaign Manager 360

Google Cloud Platform

Hightouch

BigQuery

Snowflake

Job description

Caterpillar’s Cat Digital arm is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data. You will define the solution design and end-to-end architecture powering analytics, attribution, audience segmentation, and personalised customer experiences.

You will collaborate with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy‑compliant digital platforms with real‑time decisioning that improve campaign performance and customer lifetime value.