Marketing Digital Architect: Real-Time Personalization

Caterpillar Inc; Chicago (IL); On-site; USD 148,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off plan

401(k) savings plans

Health Savings Account

Flexible Spending Accounts

Health Lifestyle Programs

Employee Assistance Program

Voluntary Benefits and Employee Discts

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

Job summary

Caterpillar Inc., via Cat Digital, seeks a Principal Digital Architect, Marketing for Marketing Technology & Data in Chicago. You will define the solution design and end-to-end architecture that powers marketing analytics, attribution, audience segmentation, and personalized customer experiences.

You will collaborate with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant platforms and real-time decisioning that enhance campaign performance and customer

Qualifications

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Proficiency with MarTech and AdTech platforms: Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform preferred
• Experience in Hightouch and Data Platforms including BigQuery, Snowflake
• Ability to design end-to-end digital ecosystems that align technology with business strategy.
• Strong understanding of TOGAF, Zachman, or domain-driven design.
• Strong demonstrated experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid ecosystems.

Responsibilities

• Lead the end to end Marketing Digital Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross channel orchestration.
• Establish and evolve Customer 360 and identity resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
• Architect real time activation and personalization pipelines, enabling event driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.
• Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high quality, well governed datasets for stakeholders across marketing, sales, and product teams.
• Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
• Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large-scale marketing datasets.
• Ensure privacy, compliance, and consent management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
• Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look alike modeling, churn prediction, content recommendations, and budget optimization.
• Drive security and governance practices, ensuring data protection, role-based access, quality controls, and consistency across the marketing technology stack.
• Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise scale digital marketing capabilities.

Skills

Target Architecture

Data Architecture

Application Design, Architecture

Platform Architecture

Analytical Thinking

Effective Communications

Requirements Analysis

IT Architecture

Tools

Google Analytics

Google Tag Manager

Campaign Manager 360

Google Cloud Platform

BigQuery

Snowflake

Hightouch

Job description

Caterpillar Inc., via Cat Digital, seeks a Principal Digital Architect, Marketing for Marketing Technology & Data in Chicago. You will define the solution design and end-to-end architecture that powers marketing analytics, attribution, audience segmentation, and personalized customer experiences.

You will collaborate with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant platforms and real-time decisioning that enhance campaign performance and customer