Principal Digital Architect, Marketing

Caterpillar Inc.; Chicago (IL); On-site; USD 144,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plan

Paid time off

Tuition Reimbursement

Incentive bonus

Parental leave

Job summary

Caterpillar is seeking a Data Solutions Architect to lead end-to-end Marketing Digital Architecture, shaping scalable data frameworks and unified customer profiles. You will drive identity resolution, real-time activation, and data models that enable advanced analytics across marketing, sales, and product teams.

The role involves partnering with analytics, engineering, and external vendors, expanding cloud data platforms, and ensuring privacy and governance across data flows.

Qualifications

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Proficiency with MarTech and AdTech platforms: Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform preferred.
• Experience in Hightouch and Data Platforms including BigQuery, Snowflake.
• Ability to design end-to-end digital ecosystems that align technology with business strategy.
• Strong understanding of TOGAF, Zachman, or domain-driven design.
• Experience delivering architecture in public cloud or hybrid ecosystems.

Responsibilities

• Lead the end to end Marketing Digital Architecture, defining scalable frameworks and data structures.
• Establish and evolve Customer 360 and identity resolution capabilities for personalization and measurement.
• Architect real time activation and personalization pipelines across MarTech and AdTech platforms.
• Develop analytical data models supporting reporting, analytics, and data science.
• Integrate MarTech and AdTech ecosystem components for data flow and interoperability.
• Lead design and expansion of cloud data platforms and lakehouse architectures.
• Ensure privacy, compliance, and consent management foundations are embedded.
• Apply ML and AI techniques to power marketing use cases and optimization.
• Drive security and governance across the marketing technology stack.
• Provide stakeholder leadership to shape strategy and roadmaps.

Skills

Target Architecture

Data Architecture

Application Design

Platform Architecture

Analytical Thinking

Effective Communications

Requirements Analysis

IT Architecture

Job description

Job Description

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Career Area

Technology, Digital and Data

What You Will Do

• Lead the end to end Marketing Digital Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross channel orchestration.
• Establish and evolve Customer 360 and identity resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
• Architect real time activation and personalization pipelines, enabling event driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.
• Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high quality, well governed datasets for stakeholders across marketing, sales, and product teams.
• Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
• Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large-scale marketing datasets.
• Ensure privacy, compliance, and consent management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
• Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look alike modeling, churn prediction, content recommendations, and budget optimization.
• Drive security and governance practices, ensuring data protection, role-based access, quality controls, and consistency across the marketing technology stack.
• Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise scale digital marketing capabilities.

What You Will Have

• Target Architecture: Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.
• Data Architecture: Extensive knowledge of processes, techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.
• Application Design, Architecture: Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into designs.
• Platform Architecture: Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems, in accordance with standards and processes
• Analytical Thinking: Extensive knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.
• Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Requirements Analysis: Working knowledge of tools, methods, and techniques for requirements analysis; ability to elicit, analyze, and document required business functionality and non-functional requirements to ensure the success of a system or software development project.
• IT Architecture: Extensive knowledge of Information Technology (IT) architecture; ability to design and improve organizational IT structures that support business operations.

Consideration For Top Candidates

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Proficiency with MarTech and AdTech platforms: Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform preferred
• Experience in Hightouch and Data Platforms including BigQuery, Snowflake
• Ability to design end-to-end digital ecosystems that align technology with business strategy.
• Strong understanding of TOGAF, Zachman, or domain-driven design.
• Strong demonstrated experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid ecosystems.
• Understanding of data structures, algorithms, profiling and optimization, and data modeling techniques.
• Understanding of Agile SDLC implementation in public cloud ecosystems, including environment management, test automation, peer review, CI/CD, and resource optimization.

Additional Details

• This position requires the candidate to be in Chicago, IL, Peoria, IL or Dallas, TX
• Relocation assistance is NOT available for this position
• Visa sponsorship is NOT available with this position.
• This position will require up to 25% domestic travel

Summary Pay Range

$147,760.00 - $240,110.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position.

Posting Dates

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.