Marketing Data Architect - Real-Time Personalization & Cloud

Caterpillar Financial Services Corporation; Chicago (IL); On-site; USD 148,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Tuition Reimbursement

Paid time off

Job summary

Caterpillar Inc. is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data to define end-to-end architecture that powers analytics, attribution, audience segmentation, and personalized customer experiences.

You will collaborate across Marketing, Product, and Data Engineering to deliver scalable, privacy‑compliant digital platforms and real-time decisioning capabilities that enhance campaign performance and customer lifetime value.

Qualifications

• Extensive knowledge of target architecture and IT blueprints.
• Ability to design blueprints that align with business strategies.
• Strong data architecture and data resource integration expertise.
• Experience designing end-to-end digital ecosystems and cloud roadmaps.
• Analytical thinker with ability to translate business needs into technical designs.
• Clear, effective communication across cross-functional teams.
• Knowledge of requirements analysis for large-scale systems.
• Experience in IT architecture and governance practices.

Responsibilities

• Lead end-to-end Marketing Digital Architecture across analytics, activation, and cross-channel orchestration.
• Develop and evolve Customer 360 and identity resolution capabilities.
• Architect real-time activation, personalization pipelines, and rapid decisioning across MarTech/AdTech.
• Create analytical data models for reporting, analytics, and data science.
• Integrate MarTech/AdTech components ensuring data flow and interoperability.
• Lead cloud data platforms and lakehouse architectures for large datasets.
• Embed privacy, consent, and governance across data flows per regulations.
• Apply ML/AI to marketing use cases like targeting and optimization.
• Drive security and governance practices across the stack.
• Provide stakeholder leadership and align roadmaps with business goals.

Skills

Target Architecture

Data Architecture

Application Design

Platform Architecture

Analytical Thinking

Effective Communications

Requirements Analysis

IT Architecture

Job description

Caterpillar Inc. is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data to define end-to-end architecture that powers analytics, attribution, audience segmentation, and personalized customer experiences.

You will collaborate across Marketing, Product, and Data Engineering to deliver scalable, privacy‑compliant digital platforms and real-time decisioning capabilities that enhance campaign performance and customer lifetime value.