Senior Marketing Data & Measurement Leader

Royal Caribbean Group; Miami (FL); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Royal Caribbean Group is seeking a data-driven measurement lead in Miami to own the data infrastructure, platform integrations, and analytical frameworks that illuminate campaign performance and audience impact. This role sits at the intersection of marketing technology, data engineering, and measurement, ensuring scalable delivery across platforms.

You will collaborate with campaign management, data engineering, and vendor partners to define data collection, activation, and reporting standards,

Qualifications

• 5–8 years of experience in marketing measurement, data analytics, or marketing technology.
• Experience building and operating measurement infrastructure in media, agency, or brand environments.
• Proven ability to translate business requirements into technical solutions.
• Strong cross-functional collaboration with data, engineering, and business stakeholder teams.
• Hands-on experience with BI tools, Excel, and SQL; familiarity with privacy frameworks.

Responsibilities

• Design KPI and metric frameworks in partnership with campaign management and sales, ensuring measurement aligns with partner objectives.
• Own data quality assessment and validation across all measurement inputs; identify gaps and inconsistencies.
• Build and maintain performance dashboards and reporting outputs within BI tools, translating raw data into actionable narratives.
• Design and execute experiments including A/B tests and campaign impact testing.
• Establish and enforce consistent measurement methodologies across campaigns and partners.
• Maintain knowledge across data clean rooms, CDPs, and marketing platforms; write SQL queries and troubleshoot data flows.

Skills

Marketing measurement

Data analytics

BI tools

SQL

Excel

Cross-functional leadership

Tools

PowerBI

Tableau

Looker

Databricks

Job description

Royal Caribbean Group is seeking a data-driven measurement lead in Miami to own the data infrastructure, platform integrations, and analytical frameworks that illuminate campaign performance and audience impact. This role sits at the intersection of marketing technology, data engineering, and measurement, ensuring scalable delivery across platforms.

You will collaborate with campaign management, data engineering, and vendor partners to define data collection, activation, and reporting standards,