Principal Marketing Data & Measurement Lead

Associated Builders and Contractors (ABC); Miami (FL); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Royal Caribbean Group is seeking a technical and strategic measurement lead to own the data infrastructure, platform integrations, and analytical frameworks for campaign measurement across our media ecosystem.

You will work at the intersection of marketing technology, data engineering, and measurement, delivering scalable capabilities and governance to enable stakeholders to understand performance and audience impact.

Qualifications

• 5–8 years of experience in marketing measurement, data analytics, or marketing technology.
• Experience building and operating measurement infrastructure in media, agency, or brand environments.
• Proven ability to translate business requirements into technical solutions.
• Track record building dashboards and communicating performance insights to non-technical audiences.
• Familiarity with privacy frameworks (e.g., GDPR) and data governance.

Responsibilities

• Own end-to-end project planning and scheduling for the measurement offering.
• Lead requirement gathering with business stakeholders and translate objectives into technical specs.
• Proactively manage risk and issues across measurement workstreams with clear mitigation paths.
• Conduct post-delivery reviews and codify learnings to improve future infrastructure and templates.

Skills

Marketing measurement

Data analytics

Marketing technology

Cross-functional collaboration

SQL

PowerBI

Tableau

Excel

Looker

Tools

PowerBI

Tableau

Looker

Job description

Royal Caribbean Group is seeking a technical and strategic measurement lead to own the data infrastructure, platform integrations, and analytical frameworks for campaign measurement across our media ecosystem.

You will work at the intersection of marketing technology, data engineering, and measurement, delivering scalable capabilities and governance to enable stakeholders to understand performance and audience impact.