Senior Marketing Data Architect & Real-Time Personalization

Caterpillar Brazil; Peoria (IL); Hybrid; USD 148,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off plan

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Tuition Reimbursement

Job summary

Caterpillar Inc. is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data to define the solution design and end-to-end architecture powering marketing analytics and personalization.

You will collaborate with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant digital platforms and real-time decisioning that enhances campaign performance across channels.

Qualifications

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Proficiency with MarTech and AdTech platforms: Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform.
• Experience with data platforms including BigQuery, Snowflake; ability to design end-to-end digital ecosystems.
• Knowledge of TOGAF, Zachman, or domain-driven design and public cloud/hybrid architectures.

Responsibilities

• Lead the end-to-end Marketing Digital Architecture, defining scalable frameworks and data structures.
• Establish and evolve Customer 360 and identity resolution for unified profiles.
• Architect real-time activation and personalization pipelines across MarTech/AdTech platforms.
• Develop analytical data models for reporting and data science; ensure high-quality datasets.
• Integrate MarTech and AdTech components ensuring data flow and governance.
• Lead cloud data platform expansion and lakehouse architectures for large datasets.
• Ensure privacy, consent management and regulatory alignment across data flows.
• Apply ML/AI techniques for predictive targeting, churn, and optimization.

Skills

Target architecture

Data architecture

Application architecture

Platform architecture

Analytical thinking

Effective communications

Requirements analysis

IT architecture

Tools

Google Analytics

Google Tag Manager

Campaign Manager 360

Google Cloud Platform

BigQuery

Snowflake

Hightouch

Job description

Caterpillar Inc. is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data to define the solution design and end-to-end architecture powering marketing analytics and personalization.

You will collaborate with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant digital platforms and real-time decisioning that enhances campaign performance across channels.