Senior Marketing Data Analyst: Audience & Revenue Insights

itD Tech; Menlo Park (CA); Hybrid; USD 69,000 - 72,000; Full time

Benefits offered by this job

Comprehensive medical benefits

401k plan

Paid holidays

Job summary

itD Tech in Menlo Park, CA is seeking a Data Analyst V to drive audience strategy and insights for the Business Messaging Marketing team. You will turn complex marketing and customer data into segmentation, revenue opportunity sizing, and strategic recommendations that inform business, product, and investment decisions.

Based in Menlo Park with a hybrid work arrangement, you will partner with Data Scientists and Data Engineers to build models, automate reporting, and deliver self-service

Qualifications

• 8+ years of experience in marketing analytics, business analytics, or data science.
• Expert-level SQL skills, including complex queries, CTEs, window functions, and query optimization.
• Proven end-to-end experience with audience and customer analysis, including segmentation, lifecycle, funnel, and revenue sizing.
• Experience working with large, multi-source datasets (CRM, product, and engagement data).
• Experience building automated reporting and dashboards using Tableau or similar BI tools.
• Strong capability to translate data into actionable insights and influence stakeholders.
• Experience collaborating with data engineering and data science teams to define pipelines and data models.

Responsibilities

• Conduct deep audience analysis, including segmentation, lifecycle, funnel, churn, and revenue attribution insights.
• Define analytical approaches, methodologies, and assumptions to address complex business questions.
• Extract, clean, and analyze large-scale datasets using advanced SQL across multiple data sources.
• Partner with Data Scientists and Data Engineers to define business logic, data models, and pipeline requirements.
• Develop automated reporting solutions and self-service dashboards to support recurring business needs.
• Translate audience insights into actionable segments for marketing campaigns and lifecycle programs.
• Present data-driven recommendations to senior leadership and cross-functional stakeholders.

Skills

SQL

Audience analysis

Data storytelling

Tableau/BI dashboards

Cross-functional partnership

Education

Bachelor's degree (quantitative/technical/business)

Tools

dbt

Airflow

Salesforce Data Cloud

Salesforce Marketing Cloud

Python

Hive

Excel

Google Sheets

SQL tooling

Job description

itD Tech in Menlo Park, CA is seeking a Data Analyst V to drive audience strategy and insights for the Business Messaging Marketing team. You will turn complex marketing and customer data into segmentation, revenue opportunity sizing, and strategic recommendations that inform business, product, and investment decisions.

Based in Menlo Park with a hybrid work arrangement, you will partner with Data Scientists and Data Engineers to build models, automate reporting, and deliver self-service