Senior Marketing Data Analyst: Audience Insights

itD; San Francisco (CA); Hybrid; USD 62,000 - 65,000; Full time

Benefits offered by this job

Medical benefits

401k plan

Paid holidays

Job summary

itD is seeking a Data Analyst V to drive audience segmentation, revenue sizing, and strategic insights for Company’s Business Messaging Marketing team. Hybrid role in SF/NY/ Menlo Park with compensation $45–$46.80 per hour, 12-month duration.

You’ll translate complex data into actionable recommendations influencing business, product, and investments. The ideal candidate brings deep marketing analytics expertise, a proven track record of end-to-end segmentation, and executive-level insights.

Qualifications

• 8+ years of experience in marketing analytics or data science.
• Expert-level SQL skills (complex queries, CTEs, window functions, optimization).
• End-to-end audience/customer analysis (segmentation, lifecycle, funnel, revenue sizing).
• Experience with large multi-source datasets (CRM, product, engagement data).
• Experience building automated reporting and dashboards (Tableau or BI tools).
• Strong ability to translate data into actionable insights and influence stakeholders.
• Experience collaborating with data engineering and data science teams to define pipelines and data models.

Responsibilities

• Deliver deep audience analysis including segmentation, lifecycle, funnel, churn, and revenue attribution insights.
• Define analytical approaches, methodologies, and assumptions to answer complex business questions.
• Extract, clean, and analyze large-scale datasets using advanced SQL across multiple data sources.
• Partner with Data Scientists and Data Engineers to define business logic, data models, and pipeline requirements.
• Build automated reporting solutions and self-service dashboards to support recurring business needs.
• Translate audience insights into actionable segments for marketing campaigns and lifecycle programs.
• Present data-driven recommendations to senior leadership and cross-functional stakeholders.

Job description

itD is seeking a Data Analyst V to drive audience segmentation, revenue sizing, and strategic insights for Company’s Business Messaging Marketing team. Hybrid role in SF/NY/ Menlo Park with compensation $45–$46.80 per hour, 12-month duration.

You’ll translate complex data into actionable recommendations influencing business, product, and investments. The ideal candidate brings deep marketing analytics expertise, a proven track record of end-to-end segmentation, and executive-level insights.