Sr Mgr, Consumer Growth and Measurement

BOK Financial Corporation; Tulsa (OK); On-site; USD 120,000 - 180,000; Full time

Job summary

BOK Financial Corporation, a premier financial services firm, seeks a Senior Manager for Retail Consumer Growth & Measurement to lead strategies that attract new customers and deepen relationships, connecting marketing to measurable business outcomes. You will drive acquisition, lifecycle engagement, and promotions while partnering with analytics, digital channels, and product teams.

You will oversee a team, translate insights into actionable recommendations, and influence cross-functional

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field and 10+ years’ experience in marketing.
• 5+ years in a leadership role or equivalent combination of education and work-related experience.
• Demonstrated success developing acquisition, lifecycle, cross-sell, and retention marketing programs.
• Expertise in retail deposit products, customer lifecycle management, and campaign analytics.
• Ability to translate marketing activity into measurable business outcomes and ROI.

Responsibilities

• Develop growth strategies from the ground up to attract new customers and grow retail deposits.
• Lead a team focused on acquisition marketing, lifecycle marketing, and retail promotions.
• Partner with consumer banking, analytics, digital, and business leaders to align priorities and improve performance.
• Translate customer data into insights and recommendations for senior/executive leaders.
• Prioritize marketing investments to support long-term retail growth across markets.

Skills

Acquisition marketing

Lifecycle marketing

Retention marketing

Performance marketing

Microsoft Office

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Microsoft Office

Job description

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Sr Mgr, Consumer Growth and Measurement

Location: Tulsa -TUL

Areas of Interest: Marketing; Consumer Banking

Pay Transparency Salary Range: Not Available

Application Deadline: 11/30/2026

BOK Financial Corporation Group includes BOKF, NA; BOK Financial Securities, Inc. and BOK Financial Private Wealth, Inc. BOKF, NA operates TransFund and Cavanal Hill Investment Management, Inc. BOKF, NA operates banking divisions: Bank of Albuquerque; Bank of Oklahoma; Bank of Texas and BOK Financial®.

Bonus Type

Discretionary

Summary

The Senior Manager, Retail Consumer Growth & Measurement will play a key leadership role in shaping the future of retail banking growth at BOK Financial. This leader will oversee a team focused on customer acquisition, lifecycle marketing, and retail promotions while connecting marketing strategy to measurable business outcomes. The role blends strategic leadership, growth marketing, and data-driven decision making. It calls for someone who can build strategies from the ground up, lead high-performing teams, and turn customer insights into meaningful growth. This is an opportunity to join a business with ambitious long-term growth goals and the support, investment, and visibility to make a lasting impact.

Job Description

BOK Financial is investing in the future of its retail banking business, and this role sits at the center of that growth strategy. As Senior Manager, Retail Consumer Growth & Measurement, you'll lead the development and execution of marketing strategies that attract new customers, deepen existing relationships, and drive measurable growth across the customer lifecycle. You'll work closely with partners across consumer banking, analytics, digital channels, marketing technology, and other lines of business to identify growth opportunities, guide investment decisions, and connect marketing performance to business results. You'll also lead a team responsible for acquisition marketing, lifecycle engagement, and retail promotions, helping scale marketing capabilities to support the organization's expansion goals.

Team Culture

You'll join a collaborative, high-performing team that brings together banking, financial services, and broader marketing expertise to solve complex growth challenges. This group values curiosity, accountability, and new ideas. It has strong support from executive leadership and a shared commitment to advancing the future of retail banking. Team members are encouraged to challenge conventional thinking, test new approaches, and contribute to the organization's long-term growth strategy. At BOK Financial, we invest in people, create opportunities for growth, and help employees build rewarding careers while making a real impact on the business.

How You'll Spend Your Time

• Develop growth strategies from the ground up that attract new customers, deepen relationships, and grow retail deposits.
• Lead a team focused on acquisition marketing, lifecycle marketing, and retail promotions, giving day-to-day guidance and helping each person grow.
• Partner with consumer banking, analytics, digital, and line-of-business leaders, plus agency and media partners, to align priorities and improve performance.
• Translate marketing and customer data into clear insights and recommendations that show how marketing drives business results, and present them to senior and executive leaders.
• Prioritize marketing investments and resources, deciding what to start, stop, or scale to support long-term retail growth across markets.

Education & Experience Requirements

This level of knowledge is normally acquired through completion of a bachelor’s degree in marketing, Business, Communications, or related field and 10+ years’ experience in marketing and 5+ years in a leadership role or an equivalent combination of education and work-related experience.

• Demonstrated success developing and optimizing acquisition, lifecycle, cross-sell, and retention marketing programs that deliver measurable growth outcomes, preferably in a regulated industry.
• Demonstrated expertise in retail deposit products, customer lifecycle management, performance marketing, segmentation, personalization, and campaign analytics.
• Proven ability to connect marketing activity to measurable business outcomes, including account openings, funded balances, retention, primacy, lifetime value, and marketing ROI.
• Strong analytical judgment with the ability to interpret complex data, identify growth opportunities, and translate insights into actionable strategies and recommendations.
• Proven ability to influence and align cross-functional partners across analytics, digital channels, marketing technology, product, sales, and line-of-business stakeholders.
• Experience leading external agencies, media partners, technology vendors, and cross-functional teams to execute integrated marketing strategies.
• Excellent executive communication, project leadership, organizational, and stakeholder management skills.
• Ability to think strategically while exercising sound judgment, executing with precision, and maintaining strong attention to detail.
• Working knowledge of compliance and regulatory considerations in financial services such as CAN SPAM, UDAAP, TISA, and Reg DD.
• Proven ability to manage budgets, evaluate resource tradeoffs, and prioritize investments based on growth potential, performance results, and business impact.
• Strong people leadership, performance management, and talent development skills.
• Proficient with spreadsheet and word processing software, including the ability to function effectively in a Microsoft Office environment (Word, Excel, PowerPoint).

BOK Financial Corporation Group is a stable and financially strong organization that provides excellent training and development to support building the long term careers of employees.With passion, skill and partnership you can make an impact on the success of the bank, customers and your own career!The companies in BOK Financial Corporation Group are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status.

Investing in our talent and building a great workplace is a top priority for us.

For more than a century, BOK Financial Corporation has helped fuel the success of clients and communities. Since our humble beginnings in Tulsa, Oklahoma, we’ve grown into a diversified financial services company that serves consumers, small businesses and international corporations—and everything in between.

Facts:

• Operations focused in an eight-state footprint
• 5,000 team members
• $53.2 billion in assets*
• $129.3 billion in assets under management and administration*
• $9.3 million donated to local nonprofits in 2025
• 56,000 volunteer hours by our employees in 2025

Nearest Major Market: Tulsa
Nearest Secondary Market: Oklahoma
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