Senior Marketing Data Analyst: Insights that Drive Growth

BOK Financial Corporation; Tulsa (OK); Hybrid; USD 85,000 - 120,000; Full time

Job summary

BOK Financial Corporation in Tulsa, OK is seeking a Senior Marketing Data Analyst to partner with marketing leaders and turn customer and campaign data into actionable insights. You will influence enterprise-wide marketing decisions and drive growth through data-informed strategies.

Joining the Consumer Data & Analytics team, you will develop audiences, evaluate marketing effectiveness, run A/B tests, build dashboards, and translate complex data into clear recommendations for senior leadership.

Qualifications

• Bachelor’s Degree in Business Analytics, Information Systems, Marketing Analytics, Business, or a related field.
• 5+ years of relevant professional experience.
• Proficiency in SQL, data visualization tools (e.g., Power BI), and data analysis techniques.
• Strong written and verbal communication, and collaboration skills.
• Experience with data governance, validation, and quality control processes.
• Knowledge of financial products and services.

Responsibilities

• Partner with marketing stakeholders to understand objectives and deliver analytical solutions for customer acquisition, engagement, and retention.
• Develop targeted customer lists and audience selections for campaigns within business rules and regulatory requirements.
• Analyze campaign performance and provide insights to optimize effectiveness and ROI.
• Design, execute, and evaluate A/B tests and other experiments to support data-driven decisions.
• Build and maintain reports, dashboards, and visualizations communicating key marketing metrics.

Skills

SQL

Power BI

Education

Bachelor's Degree in Business Analytics, Information Systems, Marketing Analytics, Business, or a related field

Job description

BOK Financial Corporation in Tulsa, OK is seeking a Senior Marketing Data Analyst to partner with marketing leaders and turn customer and campaign data into actionable insights. You will influence enterprise-wide marketing decisions and drive growth through data-informed strategies.

Joining the Consumer Data & Analytics team, you will develop audiences, evaluate marketing effectiveness, run A/B tests, build dashboards, and translate complex data into clear recommendations for senior leadership.