Senior Marketing Data & AI Operations Lead

Smarsh; Portland (OR); On-site; USD 106,000 - 141,000; Full time

Job summary

Smarsh seeks a Senior Marketing Analyst to build the data foundation for marketing and GTM. You will own data modeling from source connectors through dbt models and a governed semantic layer, enabling AI-driven insights and reliable leadership decisions.

You will set measurement roadmaps, partner with Marketing Ops, Demand Gen, Sales Ops, and IT, and deliver executive dashboards with integrated Salesforce data. Strong SQL, dbt, and BI tooling are essential.

Qualifications

• 5+ years in GTM, marketing, or revenue analytics or BI.
• SQL proficiency with cloud data warehouses.
• Experience building/governing semantic or metrics layers.
• Familiarity with ELT and orchestration tools like Fivetran/Airflow.
• Knowledge of Salesforce data structures and Marketo or similar tool.
• Strong BI dashboard design and governance.

Responsibilities

• Design and govern AI-ready data foundation for marketing and GTM.
• Own marketing data architecture end to end (source systems to semantic layer).
• Lead attribution and ABM measurement with executive-ready dashboards.
• Partner with RevOps, IT, and Marketing to drive data-driven decisions.
• Mentor teammates on SQL, dbt, and responsible use of AI in analytics.
• Ensure data privacy, security, and governance compliance.

Skills

SQL

dbt

semantic layer

ELT/Orchestration

Salesforce data

BI tools

ABM attribution

AI in analytics

analytics roadmap

communication

Education

Bachelor's degree in Analytics/Statistics/CS/Business/Marketing

Tools

Snowflake

BigQuery

Redshift

Databricks

Power BI

Looker/Tableau/Omni

Job description

Smarsh seeks a Senior Marketing Analyst to build the data foundation for marketing and GTM. You will own data modeling from source connectors through dbt models and a governed semantic layer, enabling AI-driven insights and reliable leadership decisions.

You will set measurement roadmaps, partner with Marketing Ops, Demand Gen, Sales Ops, and IT, and deliver executive dashboards with integrated Salesforce data. Strong SQL, dbt, and BI tooling are essential.