Marketing Content Strategist - Multi-Channel Growth

Regions Financial Corporation; Birmingham (AL); On-site; USD 89,000 - 117,000; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Job summary

Regions Financial Corporation in Birmingham, Alabama, is seeking a Marketing Content Strategist to lead content strategy and execution across audience segments and channels. You will develop channel plans for Traditional Media, Digital/Social, Email, and Mail, and craft targeted content for Regions.com and other touchpoints.

The role requires a Bachelor’s in Marketing/Communications/Business (or equivalent) with five years of marketing experience, or a high school diploma plus nine years in

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field and five years of Marketing experience.
• Or a high school diploma/GED with nine years of direct Marketing experience.

Responsibilities

• Manages marketing programs across multiple channels for business units and products.
• Develops channel strategies for Traditional Media, Digital/Social, Email, and Mail.
• Creates content strategies targeting audience segments across Print, Email, Digital, Regions.com.
• Manages localized customer notifications and branch-closure communications.
• Aligns content with strategies to grow quality households and retain customers.
• Develops new content and optimizes existing content.
• Ensures compliance with legal, regulatory, and internal audit standards.
• Adheres to UDAAP and CAN-SPAM policies and analyzes performance metrics.

Skills

Content strategy

Channel marketing

Data analysis

Team collaboration

Project management

Communication

MS Office

Leadership

Education

Bachelor's degree in Marketing/Communications/Business

Five years marketing experience

Tools

MS Office

Job description

Regions Financial Corporation in Birmingham, Alabama, is seeking a Marketing Content Strategist to lead content strategy and execution across audience segments and channels. You will develop channel plans for Traditional Media, Digital/Social, Email, and Mail, and craft targeted content for Regions.com and other touchpoints.

The role requires a Bachelor’s in Marketing/Communications/Business (or equivalent) with five years of marketing experience, or a high school diploma plus nine years in