Senior Marketing Communications Strategist

Wells; Waukesha (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with profit sharing

Paid holidays

PTO

Job summary

Wells seeks a Senior Marketing Communications Coordinator to lead external PR and internal communications, translating complex topics into engaging stories for employees, customers, and industry audiences. You will develop content across multiple formats and guide thought leadership initiatives to strengthen Wells' brand.

In this role you will manage media relationships, build comprehensive communications plans, measure impact with data, and collaborate with manufacturing facilities to ensure

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 5+ years of experience in public relations, communications, journalism, or a related field.
• Proven success securing earned media coverage and building media relationships.
• Exceptional writing, editing, and storytelling skills across multiple communication formats.
• Ability to translate complex or technical information into clear, engaging content.
• Experience interviewing, collaborating with, and coaching subject matter experts.
• Demonstrated ability to set, track, and report on communications performance metrics.
• Strong project management, organization, and time management skills.

Responsibilities

• Lead Wells' external communications and public relations strategy.
• Secure earned media coverage through regional and national media outlets.
• Build and maintain relationships with journalists and industry publications.
• Develop thought leadership content including press releases, bylined articles, case studies, and blogs.
• Partner with and coach subject matter experts to translate technical knowledge into engaging stories.
• Develop and execute a comprehensive internal communications strategy.
• Create multi-format communications including digital signage, printed materials, team leader briefings, and intranet content.
• Build and manage a network of internal contacts across manufacturing facilities to support message delivery.
• Support communications related to organizational changes and transformations.
• Ensure all communications align with Wells' values and reinforce a safety-first culture.
• Track and measure communication effectiveness using engagement, reach, impressions, and feedback.

Skills

Creative

Organized

Project management

Writing

Storytelling

Media relations

Data-driven

Communication

Education

Bachelor's degree

Tools

CMS

SEO basics

PowerPoint

Word

Adobe InDesign

Job description

Wells seeks a Senior Marketing Communications Coordinator to lead external PR and internal communications, translating complex topics into engaging stories for employees, customers, and industry audiences. You will develop content across multiple formats and guide thought leadership initiatives to strengthen Wells' brand.

In this role you will manage media relationships, build comprehensive communications plans, measure impact with data, and collaborate with manufacturing facilities to ensure