SENIOR MARKETING COMMUNICATIONS COORDINATOR

Wells Concrete; Waukesha (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

Wells Concrete seeks a Senior Marketing Communications Coordinator to lead external PR and internal communications across the organization. You will translate technical topics into engaging stories for employees, customers, and industry audiences, coordinating content from press releases to blogs.

A data-driven mindset and strong writing are essential. The role emphasizes frontline workforce communications without regular email access, safety-first culture, and collaboration across

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 5+ years of experience in public relations, communications, journalism, or a related field.
• Proven success securing earned media coverage and building media relationships.
• Exceptional writing, editing, and storytelling skills across multiple communication formats.
• Ability to translate complex or technical information into clear, engaging content.
• Experience interviewing, collaborating with, and coaching subject matter experts.
• Demonstrated ability to set, track, and report on communications performance metrics.
• Strong project management, organization, and time management skills.
• Ability to manage multiple priorities and deadlines with minimal supervision.
• Experience with internal communications, employee engagement, or change management communications.
• Familiarity with content management systems (CMS), content calendars, and basic SEO principles.
• Proficiency with Microsoft Office and visual communication tools, including PowerPoint, Word, and Adobe InDesign.

Responsibilities

• Lead Wells' external communications and public relations strategy.
• Secure earned media coverage through regional and national media outlets.
• Build and maintain relationships with journalists and AEC industry publications.
• Develop thought leadership content including press releases, bylined articles, case studies, and blogs.
• Partner with and coach subject matter experts to translate technical knowledge into engaging, audience-focused stories.
• Develop and execute a comprehensive internal communications strategy.
• Create multi-format communications including digital signage, printed materials, team leader briefings, and intranet content.
• Build and manage a network of internal contacts across manufacturing facilities to support consistent message delivery.
• Support communications related to organizational changes, initiatives, and transformations.
• Ensure all communications align with Wells' values and reinforce a safety-first culture.
• Develop and manage integrated content calendars aligned with marketing initiatives.
• Establish communications standards, templates, and approval processes to ensure brand consistency.
• Set and manage annual public relations and communications goals.
• Track and measure communication effectiveness using engagement, reach, impressions, and audience feedback.
• Use performance insights and metrics to continuously improve communication strategies and outcomes.

Skills

Creative

Organized

Proactive

Detail-oriented

Effective communication

Data-driven mindset

Innovative

Motivated

Education

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field

Tools

CMS

SEO

PowerPoint

Word

Adobe InDesign

Job description

ABOUT THE ROLE

The Sr. Marketing Communications Coordinator leads both external public relations and internal communications efforts, developing strategies that strengthen Wells' brand and keep employees informed across the organization. This role creates compelling content, manages media and thought leadership initiatives, and delivers communications in multiple formats to effectively reach a largely frontline workforce without regular access to email or intranet tools. The ideal candidate is a strong communicator and relationship builder who can translate complex, technical topics into engaging stories that connect with employees, customers, and industry audiences.

SAFETY IS OUR HIGHEST PRIORITY.

Safety is our highest priority. We believe a safe workplace is built on mutual respect, care, and accountability. Every team member is empowered and expected to follow safety practices, look out for one another, and speak up about potential risks. Together, we create an environment where everyone goes home safely each day.

WHY JOIN OUR TEAM?

At Wells, we empower talented team members to deliver exceptional client experiences through innovative problem-solving across preconstruction, engineering, operations, and project management. Guided by honesty and hard work, we build lasting trust while continuously improving building processes. Through strong collaboration, we deliver safe, reliable results that reduce risk and help our clients and communities succeed.

WHAT WE OFFER

Wells provides a competitive benefits package designed to support employees' health, financial well-being, and work-life balance. Benefits include medical, dental, and vision insurance, company-paid disability and life insurance, wellness incentives, paid holidays, PTO, flexible spending accounts, HSA options, a 401(k) with profit sharing, access to Nice Healthcare, employee assistance resources, pet insurance, and additional voluntary coverage such as critical illness, accident, and hospital indemnity plans.

• Health and family care leave is available to both union and non-union employees.
• Union employee benefits are provided through separate collective bargaining agreements

WHAT YOU'LL DO

External Communications & PR

• Lead Wells' external communications and public relations strategy.
• Secure earned media coverage through regional and national media outlets.
• Build and maintain relationships with journalists and AEC industry publications.
• Develop thought leadership content including press releases, bylined articles, case studies, and blogs.
• Partner with and coach subject matter experts to translate technical knowledge into engaging, audience-focused stories.

Internal Communications

• Develop and execute a comprehensive internal communications strategy.
• Create multi-format communications including digital signage, printed materials, team leader briefings, and intranet content.
• Build and manage a network of internal contacts across manufacturing facilities to support consistent message delivery.
• Support communications related to organizational changes, initiatives, and transformations.
• Ensure all communications align with Wells' values and reinforce a safety-first culture.

Communications Planning, Governance & Measurement

• Develop and manage integrated content calendars aligned with marketing initiatives.
• Establish communications standards, templates, and approval processes to ensure brand consistency.
• Set and manage annual public relations and communications goals.
• Track and measure communication effectiveness using engagement, reach, impressions, and audience feedback.
• Use performance insights and metrics to continuously improve communication strategies and outcomes.

WHO WE'RE LOOKING FOR

The ideal candidate is a creative and organized marketing professional who excels at managing projects and delivering impactful campaigns. They are proactive, detail-oriented, and skilled at communicating effectively across teams and platforms. This individual brings a data-driven mindset, embraces innovation, and is motivated to enhance brand visibility and business results.

IDEAL CANDIDATES WILL HAVE

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 5+ years of experience in public relations, communications, journalism, or a related field.
• Proven success securing earned media coverage and building media relationships.
• Exceptional writing, editing, and storytelling skills across multiple communication formats.
• Ability to translate complex or technical information into clear, engaging content.
• Experience interviewing, collaborating with, and coaching subject matter experts.
• Demonstrated ability to set, track, and report on communications performance metrics.
• Strong project management, organization, and time management skills.
• Ability to manage multiple priorities and deadlines with minimal supervision.
• Experience with internal communications, employee engagement, or change management communications.
• Familiarity with content management systems (CMS), content calendars, and basic SEO principles.
• Proficiency with Microsoft Office and visual communication tools, including PowerPoint, Word, and Adobe InDesign.

This profile summarizes key duties and expectations but does not list every possible job task. Employees must follow all job-related instructions and duties assigned by supervisors.

Wells is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Wells participates in E-Verify and will provide the federal government with your I-9 Form information to confirm you are authorized to work in the U.S.