Senior Marketing Brand Manager

Regeneron Pharmaceuticals, Inc; Village of Sleepy Hollow (NY); On-site; USD 132,000 - 216,000; Full time

Job summary

A leading company is seeking a Sr. Marketing Brand Manager to oversee the Patient Ambassador program and drive consumer marketing initiatives. This role requires a seasoned marketing professional with strong organizational and analytical skills. The candidate will manage complex projects and collaborate with cross-functional teams to enhance brand presence and patient engagement. The position is based in Sleepy Hollow, NY, requiring onsite presence four days a week.

Benefits

Health and Wellness Programs

Fitness Centers

Equity Awards

Annual Bonuses

Paid Time Off

Qualifications

• 7 years of experience in patient/consumer marketing or brand marketing.
• Experience in managing patient ambassador programs and digital marketing initiatives.

Responsibilities

• Lead the development and execution of marketing strategies for the Patient Ambassador Program.
• Manage recruitment, certification, and mentorship of new ambassadors.
• Partner with cross-functional teams for cohesive marketing campaigns.

Skills

Organizational Skills

Critical Thinking

Analytical Skills

Communication

Leadership

Education

Bachelor's Degree

Tools

CRM Systems

Job description

The Sr. Marketing Brand Manager will be responsible for owning our Patient Ambassador program and supporting the execution of strategic consumer marketing initiatives designed to enhance brand presence and drive patient engagement. This role requires a seasoned marketing professional with exceptional organizational skills, critical thinking, and the ability to manage complex projects across cross-functional teams.

A typical day might include:

• Lead the evolution, development and execution of comprehensive marketing strategies for our Patient Ambassador Program
• Plan, collaborate, and implement key events such as our Ambassador Summit, TV and video shoots, internal and external speaking engagements, along with other misc. events. Ensuring seamless execution and maximum impact of ambassador program.
• Manage the recruitment, certification, and mentorship of new ambassadors, ensuring alignment with strategic objectives.
• Partner with cross-functional teams including Digital, HCP, and Market Research to drive cohesive marketing campaigns. Aligning the overall marketing efforts with business goals and ensure timely delivery within budget constraints.
• Own and/or complete key marketing initiatives to drive awareness, provide patient education and information, and help with product trial and support.
• Effectively manage budgets, ensuring strategic allocation and optimization of resources

This role might be for you if you have:

• Experience in managing patient ambassador programs and digital marketing initiatives.
• Familiarity with CRM systems and consumer engagement strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Proven track record of leading successful marketing campaigns and managing cross-functional teams.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and leadership skills, with the ability to influence and engage collaborators at all levels.

To be qualified for this role we require 7 years of experience in patient/consumer marketing, patient support, patient advocacy and/or brand marketing, preferably in the healthcare sector. We also expect you to have a bachelors degree at a minimum. Lastly, you will need to be onsite in our Sleepy Hollow, NY office 4 days a week and travel 25% of the time.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$132,400.00 - $216,000.00