Senior Brand Marketing Manager, Women's Collection & Lauren

Polo Ralph Lauren; New York (NY); On-site; USD 80,000 - 171,000; Full time

Job summary

An established industry player is seeking a Senior Brand Marketing Manager to elevate women's collections. In this dynamic role, you will support the Global Marketing team in crafting and executing innovative brand campaigns. Your strategic insights will drive marketing initiatives that resonate with consumers and boost sales across the business. Collaborate with diverse teams, manage creative processes, and analyze campaign performance to ensure alignment with brand goals. If you are passionate about women's fashion and possess strong marketing acumen, this is your chance to make a significant impact in a leading global brand.

Qualifications

• Experience in marketing, preferably in fashion and womenswear.
• Strong knowledge of digital platforms and media strategy.

Responsibilities

• Develop and execute global brand campaigns for women's collections.
• Collaborate with cross-functional teams to align marketing strategies.

Skills

Marketing experience

Fashion marketing

Digital/social media platforms

Interpersonal skills

Organizational skills

Presentation skills

Tools

Microsoft Office

Job description

Senior Brand Marketing Manager, Women's Collection & Lauren

Join to apply for the Senior Brand Marketing Manager, Women's Collection & Lauren role at Ralph Lauren.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.

This role will be responsible for supporting the Global Marketing team in the development and execution of global brand campaigns for Ralph Lauren, with a focus on Collection and Lauren Ralph Lauren (LRL) brands. The primary objective of the role will be to support in the elevation of the Ralph Lauren Women’s brands around the world that will, in turn, continue to build sales across the business.

Responsibilities

Strategic Planning and Execution

• Leverage data and insights to identify short-term and long-term opportunities for the brand.
• Collaborate with the Design, Global Brand Merchandising, and commercial teams (channels and regions) to align on key priorities to inform marketing strategy.
• Develop global marketing strategies and implement plans for Collection and LRL that align with brand, consumer, product, and commercial goals.
• Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and programs.
• Project-manage marketing processes and ensure timely delivery of key milestones and deadlines.
• Brief advertising teams on key campaigns and content needs.

Creative Leadership and Collaboration

• Guide the development of creative concepts that are on-brand, impactful, and relevant for the target consumer and platforms.
• Manage the creative briefing process for the internal agency team, ensuring clear communication and efficient workflow.
• Cultivate partnerships with creative, design, merchandising, and agency teams to ensure alignment and effective execution.

Analysis and Internal Communications

• Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.
• Contribute to Senior Management presentations incl. high-level recaps, key messages, and implications.
• Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.
• Manage budgets for specific campaigns and ensure accurate billing and invoicing.

Global Perspective and Thought Leadership

• Identify consumer, channel, and industry trends to maintain Ralph Lauren's leadership position in womenswear.
• Contribute to and update global marketing calendars to ensure accuracy and alignment.
• Deliver global campaign recaps that highlight key results, learnings, and opportunities for improvement.

Experience, Skills & Knowledge

• Marketing experience needed.
• Preferred experience in fashion and/or womenswear marketing.
• Knowledge and passion for women’s fashion and fashion marketing.
• Experience with 360 marketing process, from strategic development to implementation and analysis.
• Fluency in digital/social media platforms, as well as media strategy and planning.
• Genuine understanding of and appreciation for the Ralph Lauren brand.
• Strong interpersonal skills to work effectively and build strong relationships with cross-functional partners.
• Highly organized and detail oriented.
• Excellent written, verbal and presentation skills.
• Proficiency with Microsoft Office (PowerPoint, Outlook, Excel, Word).

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion

Salary range: $80,000 - $171,000 annually.