Senior Marketing BI Analyst: Data-Driven Insights & Dashboards

T-MOBILE USA, Inc.; Frisco (TX); Hybrid; USD 81,000 - 167,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Employee stock grants

Stock purchase plan

Paid time off and holidays

Job summary

T-Mobile USA, Inc. is seeking a Senior Business Intelligence Analyst to translate marketing and business questions into dashboards, insights, and executive-ready recommendations.

You will combine analytics with storytelling to shape decisions across marketing, product, and broadband performance in a hybrid role requiring in-office presence at least three days per week. Ideal candidates will have 4+ years in BI/marketing analytics, strong Tableau and SQL skills, and experience with Databricks or

Qualifications

• Bachelor's degree plus 5 years of related work experience, advanced degree with 3 years of related experience.
• Experience in business intelligence, marketing analytics, or related analytical role.
• 4+ years of experience with Tableau and SQL.
• Experience analyzing marketing campaigns, customer acquisition, retention, segmentation, funnel performance, or marketing ROI.
• Strong understanding of marketing KPIs and ability to translate data into insights.
• Experience with cloud data environments (Databricks, AWS Redshift, Azure).

Responsibilities

• Analyze data from Databricks, web analytics, customer data, and third-party datasets.
• Evaluate marketing performance across campaigns and channels to identify optimization opportunities.
• Develop insights and recommendations to improve customer acquisition, retention, and marketing effectiveness.
• Partner with Marketing, Product, Data Science, Finance, Sales, and Technology teams to define KPIs and reporting needs.
• Translate business and marketing objectives into dashboards and executive-ready presentations.
• Use visualization and storytelling to communicate performance and outcomes.
• Support scalable reporting structures, analytical models, and self-service BI.
• Other duties/projects as assigned by management.

Skills

Ad Hoc Analysis

Business Acumen

Business Intelligence Software

Data Analysis

Data Visualization

SQL

Stakeholder Management

Dashboard Development

Education

Bachelor's degree in Business/Marketing/Analytics/Data Science or related field

Advanced degree a plus

Tools

Tableau

SQL

Databricks

AWS Redshift

Azure

Job description

T-Mobile USA, Inc. is seeking a Senior Business Intelligence Analyst to translate marketing and business questions into dashboards, insights, and executive-ready recommendations.

You will combine analytics with storytelling to shape decisions across marketing, product, and broadband performance in a hybrid role requiring in-office presence at least three days per week. Ideal candidates will have 4+ years in BI/marketing analytics, strong Tableau and SQL skills, and experience with Databricks or