Senior Marketing BI Analyst — Hybrid Insights Leader

T-MOBILE USA, Inc.; Overland Park (KS); Hybrid; USD 81,000 - 167,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Employee stock grants

Employee stock purchase plan

Paid time off and holidays

Job summary

The Broadband Business Intelligence team at T-Mobile USA, Inc. analyzes data to drive marketing, product, and broadband performance. The Senior Business Intelligence Analyst translates business questions into dashboards, insights, and executive-ready recommendations.

With 4+ years in BI/marketing analytics and strong SQL/Tableau skills, you’ll partner across Marketing, Data Science, Finance, and Sales to optimize campaigns and customer outcomes. This is a hybrid role with in-office collaboration.

Qualifications

• Bachelor's degree plus 5 years of related work experience; advanced degree with 3 years.
• 4+ years of experience in business intelligence, marketing analytics, customer analytics, or a related analytical role.
• 4+ years of experience with Tableau and SQL.
• Experience analyzing marketing campaigns, customer acquisition, retention, segmentation, funnel performance, channel effectiveness, or marketing ROI.
• Strong communication and collaboration skills, including experience presenting to senior leaders.
• Experience working with cloud data environments such as Databricks, AWS Redshift, Azure, or similar platforms.

Responsibilities

• Analyze data from sources including Databricks, web analytics platforms, customer data, digital engagement data, and third-party datasets.
• Evaluate marketing performance across campaigns, channels, audiences, products, and customer segments to identify opportunities for optimization.
• Develop insights and recommendations that improve customer acquisition, retention, marketing effectiveness, and business performance.
• Partner with Marketing, Product, Data Science, Finance, Sales, and Technology teams to define business questions, KPIs, measurement approaches, and reporting needs.
• Translate business and marketing objectives into dashboards, reporting frameworks, and executive-ready presentations.
• Use data visualization and storytelling to communicate marketing performance, customer behavior, funnel performance, and business outcomes.
• Support the design and development of scalable reporting structures, analytical models, and self-service BI capabilities.
• Also responsible for other duties/projects as assigned by business management as needed

Skills

Ad Hoc Analysis

Data Visualization

Tableau

SQL

Business Acumen

Stakeholder Management

Education

Bachelor's degree + 5 years

Advanced degree + 3 years

Tools

Databricks

AWS Redshift

Azure

Tableau

Job description

The Broadband Business Intelligence team at T-Mobile USA, Inc. analyzes data to drive marketing, product, and broadband performance. The Senior Business Intelligence Analyst translates business questions into dashboards, insights, and executive-ready recommendations.

With 4+ years in BI/marketing analytics and strong SQL/Tableau skills, you’ll partner across Marketing, Data Science, Finance, and Sales to optimize campaigns and customer outcomes. This is a hybrid role with in-office collaboration.