Senior BI Analytics Lead – Marketing Insights (Hybrid)

T-Mobile; Denver (CO); Hybrid; USD 93,000 - 167,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Employee stock grants

Employee stock purchase plan

Paid time off

Paid holidays

Job summary

T-Mobile seeks a Senior Business Intelligence Analyst to translate marketing questions into dashboards, insights, and executive-ready recommendations. You’ll shape decisions across marketing, product, and broadband performance through analytics and storytelling.

The role emphasizes data visualization, collaboration with cross-functional teams, and delivering impactful measurements for customer acquisition and retention.

Qualifications

• Bachelor’s degree plus 5 years of related work experience, advanced degree with 3 years of related experience.
• Acceptable areas of study include Business, Marketing, Economics, Analytics, Data Science, Statistics or similar degree.
• 4+ years of experience in business intelligence, marketing analytics, customer analytics, or a related analytical role.
• 4+ years of experience with Tableau and SQL.
• Experience analyzing marketing campaigns, customer acquisition, retention, segmentation, funnel performance, channel effectiveness, or marketing ROI.
• Strong understanding of marketing KPIs such as conversion, cost per acquisition, churn, retention, lifetime value, campaign lift, and attribution.
• Ability to translate complex data into clear insights and actionable recommendations.
• Strong communication and collaboration skills, including experience presenting to senior leaders.
• Experience working with cloud data environments such as Databricks, AWS Redshift, Azure, or similar platforms.
• Ability to manage multiple projects and priorities.
• A/B testing, incrementality, attribution, campaign measurement, or other test-and-learn methodologies preferred.
• Customer-level behavioral data, audience segmentation, lifecycle analytics, web analytics, CRM, or digital marketing platforms preferred.
• Connect marketing activity to outcomes such as subscriber growth, revenue, churn, engagement, and customer lifetime value preferred.
• Experience in broadband, telecommunications, subscription services, digital marketing, or other customer-growth businesses preferred.
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Analyze data from Databricks, web analytics, customer data, digital engagement data, and third-party datasets.
• Evaluate marketing performance across campaigns, channels, audiences, products, and customer segments.
• Develop insights and recommendations that improve customer acquisition, retention, marketing effectiveness, and business performance.
• Partner with Marketing, Product, Data Science, Finance, Sales, and Technology teams to define KPIs and reporting needs.
• Translate business and marketing objectives into dashboards, reporting frameworks, and executive-ready presentations.
• Use data visualization and storytelling to communicate marketing performance, customer behavior, funnel performance, and business outcomes.
• Support the design and development of scalable reporting structures, analytical models, and self-service BI capabilities.
• Also responsible for other duties/projects as assigned by business management as needed.

Skills

Ad Hoc Analysis

Business Acumen

Business Intelligence Software

Business Requirements Analysis

Dashboard Development

Data Analysis

Data Mining

Data Visualization

SQL Databases

Stakeholder Management

Education

Bachelor’s degree

Advanced degree

Tools

Tableau

SQL

Databricks

AWS Redshift

Azure

Job description

T-Mobile seeks a Senior Business Intelligence Analyst to translate marketing questions into dashboards, insights, and executive-ready recommendations. You’ll shape decisions across marketing, product, and broadband performance through analytics and storytelling.

The role emphasizes data visualization, collaboration with cross-functional teams, and delivering impactful measurements for customer acquisition and retention.