Senior Salesforce Marketing Cloud Automation Lead

AbbVie; Florham Park (NJ); Sur place; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Medical/Dental/Vision Insurance

401(k) Plan

Paid Time Off

Résumé du poste

AbbVie is seeking a Senior Salesforce Marketing Cloud Automation Specialist in Florham Park, NJ to design and execute patient-facing 1:1 marketing journeys. You will build complex campaigns, ensure rigorous QA, and drive timely delivery across channels.

You will mentor junior staff, collaborate with Brand Marketing, Strategy, Digital Agencies, and Marketing Analytics to optimize targeting, personalisation, and engagement while staying current with industry best practices.

Qualifications

• Bachelor's Degree in Business or Marketing or equivalent experience.
• 5-8 years of Salesforce Marketing Cloud, Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
• Salesforce Certified Marketing Cloud Engagement Specialist preferred.

Responsabilités

• Build, QC and execute high complexity brand omnichannel programs.
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns.
• Lead and manage junior team members' day-to-day work and QA of their programs.
• Monitor email deliverability across domains and optimize deliverability.

Connaissances

Salesforce Marketing Cloud

CRM

Email marketing

Direct Mail

1:1 marketing

SQL

Excel

HTML/CSS

Digital

Formation

Bachelor's Degree in Business or Marketing or equivalent experience

Description du poste

AbbVie is seeking a Senior Salesforce Marketing Cloud Automation Specialist in Florham Park, NJ to design and execute patient-facing 1:1 marketing journeys. You will build complex campaigns, ensure rigorous QA, and drive timely delivery across channels.

You will mentor junior staff, collaborate with Brand Marketing, Strategy, Digital Agencies, and Marketing Analytics to optimize targeting, personalisation, and engagement while staying current with industry best practices.