Lead Marketing Technology Specialist (Hybrid)

American Medical Association; Chicago (IL); Hybrid; USD 105,000 - 139,000; Full time

Benefits offered by this job

Incentive plan

Hybrid work arrangement

Job summary

American Medical Association in Chicago is seeking a Lead Marketing Technology Specialist (Hybrid) to drive the strategic planning and optimization of marketing technology across Marketing, Analytics, IT, and business teams. You will help translate business needs into technology requirements and ensure alignment with enterprise standards.

The role focuses on evaluating AI-enabled capabilities, automation, and governance, partnering with stakeholders to improve member engagement and operational

Qualifications

• Bachelor's degree required or equivalent in Marketing, Information Systems, Business Administration, Computer Science, or related field.
• 7+ years of experience in marketing technology, digital transformation, marketing operations, or related disciplines.
• 3+ years leading enterprise technology initiatives, digital transformation, or cross-functional projects.

Responsibilities

• Support marketing technology planning and optimization aligned with organizational priorities and business needs.
• Identify and evaluate emerging marketing technologies and AI-enabled capabilities to improve engagement and efficiency.
• Lead evaluation, business case development, and implementation planning for approved marketing technology enhancements.

Skills

Marketing technology

Digital transformation

Cross-functional leadership

Education

Bachelor's degree in Marketing, Information Systems, Business Administration, Computer Science, or related field

Master's degree preferred

Job description

Lead Marketing Technology
Specialist (Hybrid)

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are the unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Lead Marketing Technology Specialist (Hybrid) on our Marketing and Membership Experience - Analytics and Data team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Lead Marketing Technology Specialist, you will be responsible for supporting the execution and continuous evolution of the
marketing technology roadmap by evaluating, implementing, and optimizing
marketing technology capabilities. This role partners across Marketing,
Analytics, IT, and business teams to deliver scalable technology solutions and
maximize business value through technology. Follow established enterprise
review and approval processes for technologies and related standards,
collaborating with IT, OGC, and Risk Management to ensure alignment with
enterprise architecture, security, and data and AI strategy.

RESPONSIBILITIES:

Marketing Technology Planning and Optimization

• Support execution and ongoing refinement of the Marketing Technology roadmap aligned with organizational priorities and business needs.
• Identify and evaluate emerging marketing technologies, AI-enabled capabilities, automation solutions, and personalization tools that improve member engagement and operational efficiency.
• Partner with Marketing, Analytics, IT, and Digital teams to translate business needs into technology requirements and align solutions with enterprise architecture and data standards.
• Lead the evaluation, business case development, and implementation planning for approved marketing technology enhancements.
• Implement and maintain governance practices for marketing technology adoption, technology lifecycle management, and vendor evaluation, coordinated and aligned with Enterprise Architecture standards and best practices.
• Recommend platform enhancements and optimization opportunities to support evolving business needs.

Automation and Technology Adoption

• Lead implementation and adoption of approved AI-enabled and automation capabilities across Marketing Operations.
• Identify opportunities to streamline business processes through workflow automation and emerging technologies.
• Partner with business stakeholders to redesign operational processes leveraging technology-first solutions.
• Develop user guidance, standards, and best practices for automation, personalization, and technology adoption.
• Collaborate with Marketing Automation and Analytics teams to improve campaign scalability, audience activation, and operational efficiency.
• Evaluate automation opportunities that reduce manual effort and improve operational effectiveness.

Technology Governance, Vendor Management & Cross-Functional Collaboration

• Serve as the primary business liaison for marketing technology initiatives and related change efforts.Partner with IT to ensure effective technology governance, vendor management, and execution of marketing technology initiatives.
• Maintain and continuously improve governance practices for marketing technology investments, system integrations, and platform adoption.
• Manage working relationships with technology vendors and implementation partners.
• Develop business case inputs and ROI analyses for technology recommendations and platform enhancements.
• Lead cross-functional planning for technology initiatives involving Marketing, IT, Analytics, Finance, and external partners.
• Monitor technology performance, adoption metrics, and business outcomes to assess value and identify optimization opportunities.
• Lead cross-functional collaboration to support marketing technology initiatives.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree in Marketing, Information Systems, Business Administration, Computer Science, or related field required. Master's degree preferred.
2. 7+ years of experience in marketing technology, digital transformation, marketing operations, business technology, or related disciplines.
3. 3+ years leading enterprise technology initiatives, digital transformation, or cross-functional projects.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $104,872-$138,737. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION