Marketing Automation Lead, Lifecycle Journeys at Scale

Wellmark, Inc.; Des Moines (IA); On-site; USD 90,000 - 140,000; Full time

Job summary

Wellmark, Inc. is seeking a Marketing Automation Manager to own planning and governance of marketing automation activities, leveraging data and segmentation to drive personalized journeys at scale.

You will collaborate with cross-functional partners to design proactive, multi‑step campaigns, optimize lifecycle programs, and measure impact across acquisition, onboarding, engagement, retention, and benefit utilization.

Qualifications

• Bachelor's degree in marketing or related field required.
• 5+ years in performance/integrated digital marketing or marketing automation.
• Proven outcomes from campaigns aligned to goals.
• Strong campaign management across digital channels.
• Experience with email marketing, segmentation, personalization, A/B testing, and deliverability.
• Analytical mindset with data-driven decision making.
• Excellent project management, prioritization, and multitasking skills.
• Strong communication and collaboration to work across teams.
• Up-to-date with performance marketing and email marketing trends.

Responsibilities

• Own the plan for marketing automation capabilities and governance.
• Collaborate with stakeholders to translate strategies into automated journeys.
• Develop scalable journeys and measurement approaches for targeted, personalized marketing.
• Drive multi-channel automation across lifecycle stages (acquisition, onboarding, engagement, retention).
• Monitor, report, and optimize campaign performance and key metrics.
• Ensure compliance with regulations and internal standards in all campaigns.
• Champion automation initiatives and partnerships with Tech for tool configurations.
• continually identify automation opportunities across acquisition, onboarding, and re-engagement.

Skills

Campaign management

Analytical mindset

Project management

Communication skills

Attention to detail

Cross-functional collaboration

Industry trend awareness

Education

Bachelor's degree in marketing or related field

Tools

Adobe Marketo Engage

Adobe Experience Cloud

Adobe Workfront

Adobe Experience Manager – Edge Delivery Services

Customer Journey Analytics

Job description

Wellmark, Inc. is seeking a Marketing Automation Manager to own planning and governance of marketing automation activities, leveraging data and segmentation to drive personalized journeys at scale.

You will collaborate with cross-functional partners to design proactive, multi‑step campaigns, optimize lifecycle programs, and measure impact across acquisition, onboarding, engagement, retention, and benefit utilization.