Senior Marketing Automation Lead – 1:1 Campaigns

AbbVie; Mettawa (IL); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

AbbVie is seeking a Senior Marketing Automation Specialist to join the Digital Lab in the US. You will build and optimize 1:1 marketing programs, manage omnichannel campaigns, and ensure high-quality delivery via the marketing automation platform.

You will lead junior teammates, monitor deliverability, and collaborate across Brand Marketing, Strategy and agencies to drive personalized customer experiences. The role emphasizes agile collaboration, QA discipline and continual optimization of

Qualifications

• Bachelor’s degree or equivalent experience in business/marketing.
• 5+ years of database marketing, CRM, email and 1:1 campaigns.
• Hands-on work creating marketing campaigns in Salesforce Marketing Cloud.

Responsabilités

• Build, QC and execute high complexity brand omnichannel programs.
• Test, QA and ensure accuracy of campaigns within the marketing automation platform.
• Lead junior team members and provide QA on their programs.
• Monitor email deliverability and optimize inbox placement.
• Analyze issues, identify root causes and implement corrective action.
• Participate in agile design, build, QA and continuous improvement.
• Implement targeting, personalization and dynamic content for customer experiences.
• Collaborate with Brand Marketing, Strategy, Tech Solutions and agencies.
• Provide updates on risks and project status to leadership.

Connaissances

Email marketing

Strategic thinking

Project management

Communication skills

Team leadership

Formation

Bachelor’s Degree in Business or Marketing

Outils

Salesforce Marketing Cloud

MS Excel

SQL

HTML/CSS

Description du poste

AbbVie is seeking a Senior Marketing Automation Specialist to join the Digital Lab in the US. You will build and optimize 1:1 marketing programs, manage omnichannel campaigns, and ensure high-quality delivery via the marketing automation platform.

You will lead junior teammates, monitor deliverability, and collaborate across Brand Marketing, Strategy and agencies to drive personalized customer experiences. The role emphasizes agile collaboration, QA discipline and continual optimization of