Senior Salesforce Marketing Cloud Automation Lead

ABBVIE; Irvine (CA); On-site; USD 110,000 - 209,000; Full time

Job summary

AbbVie in Irvine seeks a Senior Salesforce Marketing Cloud Automation Specialist to build and manage patient‑facing 1:1 marketing programs. You will design journeys, ensure QA, and lead junior teammates to deliver high‑quality campaigns on schedule.

Role requires 5–8 years in Salesforce Marketing Cloud, CRM and email/direct mail experience, plus a BA in Business or Marketing. Proficiency in Excel, SQL, HTML/CSS and strong communication are essential.

Qualifications

• 5–8 years of Salesforce Marketing Cloud, Database Marketing, CRM, Email, Direct Mail, 1:1 marketing experience.
• Bachelor’s Degree in Business or Marketing or equivalent experience.
• Strong strategic thinking with execution abilities and stakeholder management.

Responsibilities

• Build, QC and execute high complexity brand omnichannel programs with base cadences and complex triggers.
• Ensure high quality, on-time implementation, testing, and QA of campaigns.
• Lead and manage junior team members’ day-to-day work and QA their programs.
• Monitor deliverability across domains; optimize reputation and inbox placement.
• Participate in agile design, build, QA and continuous improvement efforts.
• Influence targeting, personalization, segmentation and dynamic content delivery.

Skills

Salesforce Marketing Cloud

CRM

Email marketing

Direct Mail

1:1 marketing

MS Excel

SQL

HTML/CSS

Project management

Communication

Education

Bachelor’s Degree in Business or Marketing

Job description

AbbVie in Irvine seeks a Senior Salesforce Marketing Cloud Automation Specialist to build and manage patient‑facing 1:1 marketing programs. You will design journeys, ensure QA, and lead junior teammates to deliver high‑quality campaigns on schedule.

Role requires 5–8 years in Salesforce Marketing Cloud, CRM and email/direct mail experience, plus a BA in Business or Marketing. Proficiency in Excel, SQL, HTML/CSS and strong communication are essential.