Senior Marketing Analytics & Planning Strategist

Aspen Dental; Chicago (IL); On-site; USD 100,000 - 110,000; Full time

Job summary

Aspen Dental, part of The Aspen Group, seeks a data-driven analytics professional to join TAG's Performance and Growth team dedicated to Aspen Dental. You will analyze paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights for marketing, operations, and strategic decisions.

Responsibilities include identifying drivers across the funnel, evaluating incrementality, and building ROAS frameworks.

Qualifications

• Bachelor's degree in analytics, statistics, economics, finance, or a quantitative field.
• 5+ years in marketing analytics, growth analytics, or customer analytics.
• Strong Excel/SQL/Tableau skills with data-to-insight capability.

Responsibilities

• Identify drivers of traffic, leads, appointments, and conversion across the funnel.
• Evaluate incrementality and marketing-driven impact vs baseline performance.
• Synthesize data sources into a cohesive performance view.
• Partner with channel owners to assess opportunities and optimize tactics.
• Collaborate with Marketing to optimize spend by channel and markets.
• Build ROAS and diminishing returns frameworks for optimal allocation.
• Support forecasting across traffic, leads, visits, and revenue.
• Embed analytics in day-to-day decision making.

Skills

Excel

SQL

Tableau

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Analytics/Statistics/Economics/Finance or related field

Master's degree a plus

Tools

BigQuery

Job description

Aspen Dental, part of The Aspen Group, seeks a data-driven analytics professional to join TAG's Performance and Growth team dedicated to Aspen Dental. You will analyze paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights for marketing, operations, and strategic decisions.

Responsibilities include identifying drivers across the funnel, evaluating incrementality, and building ROAS frameworks.