Senior Marketing Analytics & Growth Strategist

The Aspen Group; Chicago (IL); Hybride; USD 100 000 - 110 000; Plein temps

Avantages offerts par ce poste

Paid time off

Health insurance

Dental insurance

Vision insurance

401(k) with match

Résumé du poste

The Aspen Group (TAG) is a leading healthcare services platform supporting Aspen Dental, ClearChoice, and WellNow brands. This Sr.

Analyst in Planning and Marketing Analytics will analyze paid media, CRM marketing, organic demand, and conversion funnels, translating data into actionable insights for marketing, operations, and strategy decisions. Located in Chicago, IL, the role emphasizes cross-functional collaboration across Marketing, CRM, Finance, and Technology to optimize spend, forecast

Qualifications

• 3–5+ years in marketing analytics or related field.
• Experience with multi-channel marketing performance and insights.
• Strong ability to translate data into actionable recommendations.

Responsabilités

• Identify drivers of traffic, leads, appointments, and conversions across the funnel.
• Evaluate incrementality and distinguish baseline vs marketing-driven impact.
• Build frameworks to understand ROAS and optimize channel allocation.
• Forecast traffic, leads, visits, and revenue; support decision-making.

Connaissances

Excel

SQL (BigQuery)

Tableau

Marketing analytics

Forecasting

Data storytelling

Cross-functional collaboration

AI in analytics

Formation

Bachelor's degree in Analytics/Statistics/Economics/Finance

Master's degree a plus

Outils

BigQuery

Tableau

Excel

SQL

Description du poste

The Aspen Group (TAG) is a leading healthcare services platform supporting Aspen Dental, ClearChoice, and WellNow brands. This Sr.

Analyst in Planning and Marketing Analytics will analyze paid media, CRM marketing, organic demand, and conversion funnels, translating data into actionable insights for marketing, operations, and strategy decisions. Located in Chicago, IL, the role emphasizes cross-functional collaboration across Marketing, CRM, Finance, and Technology to optimize spend, forecast