Growth Marketing Analytics Lead

0507 Team TAG Services, LLC; United States; On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Bonus incentives

Health insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Job summary

The Aspen Group (TAG) is seeking a senior analytics professional within TAG's Performance and Growth organization, dedicated to Aspen Dental and our nationwide markets. You will analyze paid media, CRM marketing, organic demand, conversion funnels, and service-line performance, translating data into actionable insights for marketing, operations and strategy.

You will partner with channel owners and marketing teams to optimize spend, forecast traffic and revenue, and build narratives that drive

Qualifications

• 5-8+ years in marketing analytics, growth analytics, or similar.
• Experience with multi-channel performance reporting, diagnosing drivers, and linking results to business outcomes.
• Strong ability to move from data to insights to recommendations.
• Experience in test design and measurement.
• Familiarity with incrementality, attribution, forecasting, and media mix concepts.
• Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus.

Responsibilities

• Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line.
• Evaluate incrementality, distinguishing baseline performance from marketing-driven impact.
• Synthesize multiple data sources into a cohesive performance view.
• Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics.
• Partner with Marketing teams to optimize spend by channel and markets.
• Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics.
• Support forecasting across traffic, leads, appointments, visits, and revenue.
• Build clear performance narratives by synthesizing inputs from media, CRM, and operational teams.
• Ensure analytics are embedded in day-to-day decision making.
• Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams

Skills

Marketing analytics

Growth analytics

Customer analytics

Business analytics

Excel

SQL

BigQuery

Tableau

Strong communication

Education

Bachelor's degree in analytics or related field

Master's degree a plus

Tools

Excel

SQL (BigQuery)

Tableau

Job description

The Aspen Group (TAG) is seeking a senior analytics professional within TAG's Performance and Growth organization, dedicated to Aspen Dental and our nationwide markets. You will analyze paid media, CRM marketing, organic demand, conversion funnels, and service-line performance, translating data into actionable insights for marketing, operations and strategy.

You will partner with channel owners and marketing teams to optimize spend, forecast traffic and revenue, and build narratives that drive