Remote Senior Marketing Analytics & Strategy Analyst

Cortes 23; San Francisco (CA); Hybrid; USD 105,000 - 165,000; Full time

Job summary

Toptal is seeking a Senior Marketing Analyst to provide crucial insights and recommendations for marketing leadership. The role spans SEM, SEO, and Generative AI channels, building data infrastructure and reports that drive data-driven decisions.

Remote position with no visa sponsorship; resumes must be submitted in English. You will forecast performance, run experiments, and partner with marketing leaders to align analytics with business objectives and financial impact.

Qualifications

• Bachelor's degree required in a quantitative field.
• 5+ years of experience in marketing analytics or BI.
• Strong SQL knowledge and data visualization skills.
• Experience with SEM/SEO analytics and AI-driven marketing channels.
• Ability to translate data into actionable recommendations.

Responsibilities

• Analyze marketing data across SEM, SEO, and AI channels and build reports.
• Define metrics and ensure they align with marketing strategy.
• Forecast outcomes and run experiments to measure impact.
• Develop data infrastructure and dashboards to support leadership decisions.
• Collaborate with stakeholders across marketing, finance, and product.

Skills

Marketing analytics

SQL

Tableau / Power BI

A/B testing / experimentation

Forecasting models

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Google Search Console

Python

Job description

Toptal is seeking a Senior Marketing Analyst to provide crucial insights and recommendations for marketing leadership. The role spans SEM, SEO, and Generative AI channels, building data infrastructure and reports that drive data-driven decisions.

Remote position with no visa sponsorship; resumes must be submitted in English. You will forecast performance, run experiments, and partner with marketing leaders to align analytics with business objectives and financial impact.